iWorld
Bharti Airtel revenues jump 22 per cent in Q2
NEW DELHI: Telecom operator Bharti Airtel announced its highest ever consolidated quarterly revenue, reporting a 22 per cent jump driven by higher tariffs and a rise in data usage from a Covid2019-fuelled shift to remote working.
India revenues for the quarter ended 30 September was at Rs 18,747 crore year on year while mobile revenues grew by 26 per cent. As a result, average revenue per user for the quarter rose to Rs 162, from Rs 128 last year.
Consolidated net loss for the quarter came in at Rs 763 crore, compared with a loss of Rs 23,045 crore a year earlier.
The company has continued to garner a strong share of the 4G net adds in the market. 4G data customers increased by 48.1 per cent to 152.7 million compared to the previous year while traffic increased to 77.3 PB/day vs 48.9 PB/day in the corresponding quarter last year. Consolidated mobile data traffic was at 7,403 PBs in the quarter with a healthy YoY growth of 58.8 per cent.
As for engagement parameters, average data usage per data subscriber stood at 16.0 GBs/month; while voice usage was at 1,005 mins per user per month.
Homes business segment witnessed a revenue growth of 7.3 per cent YoY. The company added over 129,000 customers during the quarter to reach a total base of 2.58 million. It re-calibrated its offering and launched Xstream bundled with content and unlimited internet to accelerate penetration. The company signed on many more LCO partnerships in non-wired cities, extending the model to 48 cities. The company also focused on fast-track network expansion by rolling out fibre home passes and upgrading existing copper network during the quarter.
Airtel Business clocked a growth rate of 7.5 per cent YoY, driven by data demand across global business and enterprise and government business. To further leverage growth from “Work from Home”, Airtel BlueJeans, Airtel Secure, Airtel Cloud and Airtel IQ were launched to meet the specific needs of B2B customers.
Airtel MD & CEO India & South Asia Gopal Vittal said, “Despite being a seasonally weak quarter, we delivered a strong performance with revenue growing at 22 per cent YoY. In the mobile segment, we added over 14 million 4G customers and grew revenues by 26 per cent. Our data consumption grew by 58 per cent YoY which reflects strong engagement of customers on our network. Other lines of business also continued with steady growth momentum, with Airtel Business growing 7.5 per cent YoY.”
Digital TV witnessed a growth of 1.9 per cent YoY on an underlying basis, on the back of strong customer additions of 549,000 during the quarter. Airtel continued to expand its channel portfolio and is also working with educational institutions to broadcast classes to students to ensure education is not disrupted.
In the digital services segment, Airtel now has 160 million digitally engaged users. On Wynk, it’s now #1 in terms of MAUs (59.3 million in Q2’21) with an addition of 9 million during the quarter; Thanks platform has 81.6 million MAUs in Q2, with an addition of 8 million and Airtel Xstream is at 33.7 million MAUs, addition of 8 million users during the quarter.
Consolidated EBITDA witnessed an increase of 32.6 per cent YoY to Rs 11,848 crore in Q2’21. This led to an improvement in EBITDA margin from 42.3 per cent in Q2’20 to 46.0per cent in Q2’21. Incremental EBITDA margins across businesses remained healthy, with mobile services EBITDA improving from 36.3 per cent in Q2’20 to 42.6 per cent in Q2’21.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
