Brands
Bacardi Nh7 Weekender 11 goes virtual
NEW DELHI: OML and Bacardi are all set to go virtual with the Bacardi NH7 Weekender festival this December. The 11th edition of the multi-genre, multi-city music festival will be held virtually on 5 and 6 December 2020 and can be streamed by fans across the country.
The two-day digital edition will feature an eclectic line-up of musicians. The festival will be streaming all three stages simultaneously — the Bacardi Stage, The Dewar's Stage and Breezer Vivid Stage — clocking 16+ hours of music by local artists and international talent.
This time around, fans will be able to host virtual parties during the stream, play games, take pictures in a virtual photo-booth, and join live parties along with artists and fans.
Adding to the engagement factor of the digital festival experience, the tickets for this year’s edition comes with exciting perks – from the opportunity to pre-buy into next year’s edition of the festival at a reduced price, as well as thoughtfully-curated memorabilia.
OML CEO Gunjan Arya said: “The Bacardi Nh7 Weekender has brought artists and fans together for over a decade and through the unique virtual festival experience, this is what our objective is this year as well. Bacardi’s support and Insider’s support has been instrumental in designing a highly immersive and interactive platform for this edition of the festival, which we’re extremely excited to unveil to fans of music everywhere. The festival will feature its signature programming mix of international and Indian indie musicians, and give fans to enjoy this unique experience together – albeit online.”
Insider.in founder and CEO Shreyas Sriniviasan said: “Over the years, the festival has brought people together to experience music with their favourite artists. It’s only natural that we continue to enable the same community experience, not just with the artists, but also with each other, this time digitally.”
"While bringing back the Weekender state of mind, we wanted to ensure utmost safety for all our artists and audiences," said Brand Bacardi India and south-east Asia senior brand manager Sameeksha Uniyal.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
