MAM
Ethinos wins digital media mandate for Wellness Forever
NEW DELHI: Ethinos Digital has acquired the digital media mandate for lifestyle retail pharmacy chain Wellness Forever. The account was won following a competitive pitch process involving some of the leading agencies across India and shall be handled from their Mumbai office.
Ethinos Digital will work towards channelizing the brand's essence and improve the value in the digital world by providing end to end integrated strategies and solutions in the digital sphere.
Ethinos Digital Marketing joint managing director Brijesh Munyal said, “Ethinos is known for its innovation in the digital marketing arena. We have a very talented team with a decade of experience and with our affiliation with Wellness Forever, we plan to bring our digital expertise by creating a distinct position in the minds of the consumer in a more agile and captivating way.”
Wellness Forever marketing head Zahid Shaikh said, “Wellness Forever is a strong name in the market, we were looking for an agency that could do true justice to the brand by creating exciting and unforgettable brand campaigns and creative content ideas to engage with the customers. This is a huge milestone for us and we are confident that this association will expound positive businesses for the future."
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
