MAM
OLX Autos bats for consumer preference
NEW DELHI: OLX Autos has roped in Yuvraj Singh, cricketer, humanitarian and entrepreneur for its new marketing campaign. The digital, social and in-store offline campaign launches today, just ahead of Diwali to heighten OLX Autos’ resonance, recall and preference for the brand during this festive season, that is seeing heightened demand for pre-owned automobiles.
The rising concerns around personal hygiene, the need to maintain social distance and the continuing economic uncertainty has heightened demand and preference for pre-owned cars. As per a recent OLX India survey, 61 percent of respondents plan to buy a car in the next 3 months between November and January. The demand for pre-owned cars has shot up 133 percent and supply is up by 112 percent on the platform, states the report.
OLX Autos offers customers an end to end solution to buy and sell a pre-owned car, either online or at an offline store, as per their preference. It provides a full host of services including financing, verified inventory of cars, after-sales support, a dedicated dealer financing option and more. The marketing campaign taps into Yuvraj’s charisma and appeal and the popularity of cricket to speak to its audiences – customers online and offline who will visit OLX Auto stores, and dealers via a multi-channel campaign.
OLX Autos CMO (India) – regional head Sapna Arora said “We see tremendous value especially during this festive season in associating with a loved celebrity like Yuvraj Singh for unparalleled reach and engagement. We want to break through the clutter with this campaign and reach our customers who may be considering the purchase or sale of an automobile to prioritize OLX Autos for the best value, service and experience”.
The marketing campaign has been developed in-house.
MUMBAI: Mar-tech network Wondrlab Network is in talks to acquire advertising major Madison World, according to media reports, in a move that could reshape India’s agency landscape.
In a statement shared with Social Samosa, Wondrlab Network founder and CEO Saurabh Varma, confirmed that the group is actively evaluating acquisition opportunities but declined to confirm any specific transaction.
“We have consistently stated that Wondrlab is building for scale, and acquisitions remain an important part of that strategy. We are in discussions with multiple companies across capabilities that strengthen our platform-first, full-funnel marketing and technology offering. Any development will be communicated at the appropriate time,” Varma said.
Wondrlab has pursued acquisitions as part of an ambitious plan to buy 26 agencies across three phases. In 2025, it completed its seventh acquisition, underscoring its appetite for inorganic growth.
According to reports, Madison founder Sam Balsara is seeking around Rs 1,000 crore for the agency. If the Wondrlab deal goes through, it would rank as the largest acquisition of an Indian agency by another Indian agency.
Wondrlab was launched in November 2020 by Saurabh Varma, Vandana Varma, and Rakesh Hinduja. Its first acquisition followed swiftly with the December 2020 purchase of Amit Akali’s creative shop, What’s Your Problem.
Since then, the group has steadily expanded its footprint. It acquired influencer marketing firm Opportune and performance marketing agency Neon in 2022. In 2023, it bought Salesforce consultancy and data analytics firm Cymetrix, alongside Poland-based WebTalk, marking its entry into Europe. It later added influencer marketing agency OPA and, last year, took a majority stake in BigStep Technologies, a generative AI and cloud-native software firm.
Madison, meanwhile, has long been a target for global advertising groups. Over the years, it has drawn interest from WPP, Publicis Groupe and Dentsu. In May 2025, Havas was reported to be the frontrunner, with an offer of about Rs 700 crore for a majority stake.
Earlier talks with WPP in 2015, when Madison was valued at roughly Rs 500 crore, collapsed over valuation and equity differences. Discussions with Publicis and Dentsu also failed to yield a deal.
