MAM
Protinex taps influencer marketers to push Immuno Nutrient Calculator
MUMBAI: Protinex in association with Filter Coffee Co is conducting an aggressive influencer marketing campaign to promote its Immuno Nutrient Calculator.
The activity, which started during Protein Week, has received tremendous response via various sets of influencers, with demand growing especially on Instagram. Filter Coffee Co, which holds a strong foothold in influencer marketing campaigns, is strategically using a mix of macro, micro, and nano influencers and phasing the campaign to build engagement and brand value. The agency has also included a mix of celebrities, non-celebrities, and digital content creators to provide a wider reach and ensure the message on raising awareness around tracking health and immunity reaches maximum people.
Protinex has also got on board expert nutritionist Mitushi Ajmera for professional advice and reliability of the calculator. The adult nutritional supplement protein brand’s calculator helps track the level of immuno nutrients that help in building immunity, such as Protein, Vitamin A, Vitamin C, B12, Zinc, etc in one’s diet.
Using Instagram as one of the key platforms and engaging influencers to amplify the campaign, Protinex aims at raising awareness and driving traffic towards its new feature, which is also providing a free consultation with a 30-day personalised diet.
Till date the brand message has been supported by Shilpa Shetty Kundra, Madhuri Dixit Nene, Riteish, and Genelia Deshmukh, content creators like House of Misu, Roshni Chopra, Nisha Aggarwal, Shrima Rai, Priyanka Kalantri, Divyanka Tripathi Dahiya, Vivek Dahiya, amongst others, across platforms like Instagram, YouTube, etc.
The campaign is being conducted on Instagram using multiple features like static posts, videos, IGTV, stories, and reels. Protinex has also been impressive in gaining traction on YouTube for the initiative.
Madhuri Dixit – https://www.instagram.com/p/CDGpGH8HoLY/
Riteish Deshmukh –
Genelia Deshmukh –
Roshni Chopra –
“In the past few months, we all have realised the importance of a good immunity system and with the launch of our new Immuno Nutrient Calculator, we want more and more people to be able to sit at home and track their health at ease. The entire influence marketing activity which we are conducting has helped us build this awareness and we are glad people are waking up to it. With the demand of influencer marketing having shot up in the past few months, we are glad to partner with Filter Coffee Co., who bring in detailing and the correct set of influencers for our brand. Our partnership with trusted Influencers to drive the importance of a nutrient-filled diet, has got us great brand recall, and more importantly, it helped us inspire healthier eating and drinking choices while building consumer trust,” Danone India MD Himanshu Bakshi said.
FilterCoffee founder and CEO Anuja DeoraSanctis said, "With more and more people getting health conscious and looking to adapt newer lifestyle habits, our aim was to create a buzz around the same and help them understand their immunity levels. A healthy lifestyle is imperative in today’s fast world, and with our network of influencers, we look forward to continuing to reach out to maximum people possible.”
Till date, the brand has reached over 20 million users, witnessing an engagement of over 7 lakh and an average engagement rate of 5.2 per cent.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
