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WCRC names Rohit Ohri as India’s Inspirational Leader 2020
NEW DELHI: FCB India group chairman and CEO Rohit Ohri has been named India’s Inspirational Leader 2020 in advertising by WCRC. The virtual event of Inspirational Brands & Leaders that unveils India’s iconic and inspirational brands and leaders is slated for 28 November 2020.
Besides leading FCB India, an IPG company, Ohri is known for his deep passion for game-changing ideas that not only build brands with the purpose for clients but also transforms communities, societies and the world at large.
In a career span of nearly thirty years, his track record in driving organizational efficiency have catapulted agencies and brands to grow consistently. His history of turning around organisations is indeed inspirational. Before FCB, Rohit has worked with JWT and Dentsu India. Under his leadership, JWT India became the most profitable office of JWT globally and Dentsu India became the fastest-growing agency in the Dentsu world.
The creative transformation of FCB India has been lauded by the industry. FCB India is now the most creatively awarded Indian agency. This year has been an all-time high for the FCB India, with the agency being named the No. 1 creative agency in India by the One Show Global Creative Rankings 2020. It was recognised as the ‘most awarded’ agency at D&AD Awards and ONE SHOW 2020. Not to mention the Gold hattrick at the Andy Awards, a Gold + Special Award at WARC Awards and a Black Elephant, the highest honour at Kyoorius Awards.
Ohri said, “I’m humbled to be named Inspirational Leader 2020 by WCRC. I believe that leadership in not about a title or a designation. It’s about impact, influence and inspiration. I draw my inspiration every day from my people, my brands and my clients.”
Ohri has earned top accolades, including being named amongst the Top 10 Most Influential Leaders in Advertising by ET Brand Equity- Agency Reckoner two years in a row (2018 & 2019), Most Trusted CEO for two consecutive years (2018 & 2019) one of the Top 10 Advertising Gurus in India by The Indian Express’s “100 Most Powerful People in India Survey” for three consecutive years (2012 – 2014) and receiving Campaign India’s “A-Lister” title for five consecutive years (2010 – 2014), to name a few.
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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
