iWorld
Ullu brings in a refreshing new change to its content with Slip
New Delhi: Ullu, a platform that streams 18+ content, is all set to launch a new show titled Slip that revolves around the life of three individuals, Johnny, Naina, and Anjuman. The story depicts how the lives of these characters slip and turn upside down in 24 hours due to the choices they make.
A gripping tale, Slip is full of suspense, thrill and excitement. It portrays the realism and the downside of making wrong choices. The trailer for the show was released on 22 November and received strong reviews across social media platforms.
Watch the trailer here:
Directed by Rajeev Mendiratta, Slip features a stunning cast with well-known faces from the TV world featuring Anirudh Dave as Johnny, Pooja Bisht as Naina, Swati Sharma as Anjuman, Mayur Mehta as Prince, Vicky Ahuja as Inspector Ahuja and Dolphin Dubey as Saima. It is co-produced by Seventh Sense Productions.
In a highly competitive world, Ullu has emerged to be one of the leading OTT platforms in the country and Slip is a unique addition to its list of premium shows. Ullu is highly focused on curating high-quality content and Slip is the first of the many shows to come.
“Clean content started with Slip. While some people appreciated, some did not. But the overall response has been satisfactory. The audience needs time to change.” says Ullu CEO Vibhu Agarwal. He adds, “We will be bringing more of such content, our plan is to follow government guidelines and bring entertainment and good content for our audience”
“When I heard the script, I loved the storyline and the screenplay. I put on weight for my character to look like an ordinary girl from UP and worked on my accent”, says Pooja Bisht. “The series is very realistic, life is all about the choices we make, that’s how people face different problems in their life and slip on the wrong path. Overall, it was a really amazing experience for me.”
As Ullu evolves its content, season 1 of this exciting web-series is now streaming live on the OTT platform and has already received some very good reviews and comments from the viewers. Head over to the Ullu app and website, for a good binge-watch.
The app was launched in December 2018 and has over 10 million downloads on Google's Play Store. It operates on a subscription model. On the content front, it follows a partnership model where the producers associate with the platform on a revenue-sharing model.
iWorld
Telcos push for unified rules as spam shifts to OTT platforms
Over 80 per cent fraud moves online, operators seek common framework.
MUMBAI: The spam may have left your phone network but it hasn’t left you alone. India’s telecom operators are once again dialling up the pressure for a unified regulatory framework, warning that fraud is rapidly migrating to internet-based platforms where oversight remains far looser. According to industry communication, a leading operator has written to multiple arms of the government including the Department of Telecommunications, the Ministry of Electronics and Information Technology and the Ministry of Finance arguing that tighter controls on traditional telecom networks are inadvertently pushing bad actors towards over-the-top (OTT) communication platforms.
The concern is not new, but the framing has sharpened. What was once an industry grievance is now being positioned as a consumer protection issue. Operators say that tackling spam in silos no longer works, as fraudsters seamlessly shift across platforms, exploiting regulatory gaps. The result: a moving target that traditional safeguards struggle to contain.
Executives point to a clear shift in fraud patterns. OTT platforms are increasingly being used for phishing links, impersonation scams and bulk unsolicited messaging, with industry estimates suggesting that over 80 per cent of spam activity has now migrated online. In this environment, the lines between telecom networks, messaging apps and financial fraud are blurring fast.
At the heart of the industry’s demand is a call for a technology-neutral regulatory framework, one that applies consistently across telecom and internet-based communication services. Operators argue that the absence of uniform safeguards, such as sender verification systems, robust spam filters and clearly defined accountability mechanisms, has created enforcement blind spots that fraudsters are quick to exploit.
The proposal is straightforward but far-reaching. Telcos are pushing for baseline anti-fraud measures across all communication platforms, alongside faster response systems and deeper coordination between ministries. Given the interconnected nature of telecom networks, digital platforms and financial systems, they argue that fragmented oversight only weakens the overall defence.
The broader issue is regulatory arbitrage, the ability of bad actors to hop between platforms based on which is least regulated at any given time. Without harmonised rules, operators say, efforts to curb fraud risk becoming a game of whack-a-mole.
As digital communication continues to expand, the debate is shifting from who regulates what to how consistently it is regulated. For now, telecom operators are making their case clear: in a world where spam travels freely, regulation cannot afford to stay fragmented.
