MAM
Aakash Education pushes ANTHE with a new spot
MUMBAI: Aakash Educational Services has launched a new TV commercial on its flagship national scholarship exam, Aakash National Talent Hunt Exam (ANTHE 2020), on all major channels across languages in the country.
With the launch of this campaign, Aakash aims at inviting students to enroll themselves in ANTHE, which gives deserving students an opportunity to earn up to 100 per cent scholarship and helps them take the first step in their endeavour to become doctors and engineers. Students studying in class 7 to 12 can enroll for the exam.
<iframe width=”100%” height=”315″ src=”https://www.youtube.com/embed/t1IuiE47pnM” frameborder=”0″ allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>
The objective of the TVC is to build brand awareness, besides supporting retail marketing to drive consumer traffic. The TVC will be supported with a pan-India print campaign as well.
Made in 40 and 20 second edits, the ad highlights that ANTHE this year will be conducted online as well, addressing the challenges and issues posed due to the ongoing pandemic. By taking the examination online, it will help stellar students from smaller towns and cities be a part of it.
The TVC shows a young boy encouraging others to understand the significance of appearing for the nationwide scholarship exam. The campaign focuses on how, despite the ongoing uncertainties, one should not deter from striving for success and Aakash is taking every possible step to make the examination smooth and hassle-free for the aspirants.
AESL MD Aakash Chaudhry said, “The campaign will be aired on TV as well on digital m channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform.”
The brand has been regularly advertising with its call to action ads as well as brand campaigns across the mediums. It has also worked with celebrities such as Yuvraj Singh to cut across the audiences and send the message. The brand operates in a very competitive market which has several players like it who are offering similar services.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
