MAM
Online search for Ayurvedic solutions goes up by 10-12% in India – Ayushakti
Ayushakti, one of the leading and most trusted ayurvedic health centers around the world, co-founded by Ayurveda expert Dr. Smita Naram has noticed an upward trend in the search of Ayurveda based solutions. As per internal research conducted, the leading ayurvedic brand has noticed tremendous growth in demand and the online search around it has increased by 10-12% during the pandemic.
Currently, the global market of natural healing solutions is at 1.2 billion dollars, of which the USA stands the largest, followed by Germany, Japan, and the U.K. Even though India is the origin of Ayurveda, it holds a smaller market size compared to other nations.
In the last few months, around 25% of the USA’s population looked up for Ayurveda and around 17% of the population, together with from the U.K, Japan, and Germany looked up for the same. Ayushakti holds a great foothold in these developed countries and has 160 partner clinics with 80% doctors from the west in Germany, UK, and the USA.
Speaking on the growing demand for Ayurveda solutions, Dr. Smita Naram, Co-Founder of Ayushakti, said, “The year 2020 has made people realise the importance of holistic healing and ayurvedic medicines. We have noticed a growing demand in the need of ayurvedic solutions, and with the growth of digital and social media, our team has noticed a great surge in the online search. According to our research, the Indian Ayurvedic product market exhibited double-digit growth during 2014-2019 and has expected to increase at a CAGR of 14% during 2020-2025. It is great to know that our Indian ancient science and healthcare system that has been adopted by cultures globally and the Indian Ayurvedic product market’s is gaining increasing popularity, during the pandemic.”
Ayushakti aims to open multiple franchises across India, in the coming months, to meet the growing demand they have been receiving.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
