MAM
Bajaj Auto becomes world’s most-valued two-wheeler brand
NEW DELHI: Bajaj Auto Ltd has become the first two-wheeler company to cross a market capitalisation of Rs 1 lakh crore, globally. The announcement was made by the company in a BSE listing highlighting that its share price closed at Rs 3,479 per share on NSE on 1 January 2021, making its market capitalisation Rs 100,670.76 crores at this price.
This milestone comes as Bajaj celebrates its 75th year of operations.
The company stated, “This market cap is considerably higher than all other domestic two-wheeler companies. As per analysts, a market capitalisation of over rupees one lakh crores has not been achieved before by any international two-wheeler company anywhere in the world. Thus, Bajaj Auto is not only the most valued company in the two-wheeler segment but also the first-ever two-wheeler company in the world to have reached the milestone of a market cap of over Rs 1 lakh crore.”
The automobile manufacturer has reported an 11 per cent increase in total sales at 3,72,532 units in December 2020. Total motorcycle sales were at 3,38,584 units last month as against 284,802 units in December 2019, up 19 per cent, it added.
Bajaj Auto MD Rajiv Bajaj said, "The company's sharp focus on the motorcycles category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe. This inspires us, even more, to serve and delight customers all over the world.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
