iWorld
Tandav fills the need gap of political drama format for Amazon Prime Video
KOLKATA: As 2021 dawns, Amazon Prime Video has given a peek at its new content line up. The streaming service recently unveiled the trailer of new original series Tandav. The nine-episode political drama will start streaming on 15 January.
Amazon Prime Video India originals head Aparna Purohit said the story of Tandav is truly rooted in our soil. “This is our first political drama. It is an interesting story about the pursuit of power and the lengths one will go to get it and in some cases keep it. It has the right doses of all the ingredients: love, hate, deceive, betrayal, suspense, and thrill,” she shared.
The trailer of the show takes viewers behind the closed, chaotic corridors of power and politics. Set in the capital of the world’s largest democracy, the series is a gripping, fictional drama that showcases the lengths to which people go in their quest for power.
Purohit went on to say that Prime Video has always endeavoured to tell stories that are culturally rooted, shows that can speak to the many Indias that co-exist. While the platform already has many genres in its library of original content, political drama was the only missing piece which will now be addressed by Tandav. For a nation that is so obsessed with its politics, banking on a large scale political drama was not a difficult call to take.
“I distinctly remember when Ali (Ali Abbas Zafar, creator of Tandav) narrated the story to us in 2017. He is a very visual narrator. We felt that the story was a peek into the world that we read about in newspapers and see on the television but hardly know about in detail. It was a very easy decision to make to opt for this one. And then finally the wonderful cast came together for this show and breathed life into the characters and created all the magic. I am incredibly proud of this show and this journey that we have had,” she said.
Directed by Ali Abbas Zafar, the political drama features an ensemble cast comprising Saif Ali Khan, Mohammad Zeeshan Ayyub, Dimple Kapadia, Kritika Kamra, Gauahar Khan, Sarah Jane Dias, Sunil Grover, Dino Morea, Anup Soni, Kumud Mishra and Sandhya Mridul. The script is by Article 15 writer Gaurav Solanki.
The official synopsis of the web series reads, “The charismatic leader of a premiere political party, Samar Pratap (Saif Ali Khan), feels he’s ready to inherit the chair of PM after his party wins the elections. Samar’s father, the party patriarch and the prime minister of the country, Devki Nandan (Tigmanshu Dhulia) is not willing to retire yet. Anuradha, Devki’s close associate (Dimple Kapadia), party senior leader Gopal Das (Kumud Mishra) are few of many other leaders considering themselves fit to sit the chair. But the chair never comes easy. A parallel story plays out with the idealistic campus activist Shiva (Zeeshan Ayub) who becomes an overnight youth icon as he shines at a political event. Shiva wants to bring about the change, sway the youth and overthrow the power pillars. Shiva gets the first taste of power. Shiva and Samar’s lives intersect as the national politics meets the campus activism. The dance of politics ensues as a series of events expose the inherent deceit, manipulation, greed, ambition and violence in all the relationships.”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
