Brands
Nagma Chatterjee appointed general manager at LifeWear India
MUMBAI: LifeWear India has announced the appointment of Nagma Chatterjee as general manager, effective January 2025.
With over 16 years of experience in driving e-commerce growth strategies and managing profit and loss operations, Chatterjee is known for her expertise in online business development, brand building for e-commerce, and marketplace expansion on platforms such as Amazon and Flipkart. she has also been instrumental in implementing omnichannel strategies and optimising supply chains for operational efficiency.
Prior to joining Lifewear India, Chatterjee served as assistant general manager at Dr Batra’s Healthcare, where she led efforts to realign e-commerce strategies, reduce costs, and enhance margins. she has also held senior roles at Indo Count Industries and Alka Lifestyle, contributing to substantial sales growth and market expansion.
In her new role, Chatterjee will spearhead Lifewear India’s e-commerce strategy and operations, focusing on enhancing customer engagement, product management, and driving sales growth through data-driven decision-making and technology integration.
Her appointment is seen as a strategic move by the company to strengthen its digital presence and optimise its e-commerce capabilities in the competitive market.
Brands
Kaayu Rituals launches preventive wellness brand in India
Founder Preeti Choudhary brings 18 plus years of pharma regulation expertise to ritual-led self-care lineup on 26 February 2026.
MUMBAI: Self-care just got a serious upgrade because in a world running on fumes, sometimes you need more than a quick bubble bath to keep the tank from hitting empty. Kaayu Rituals, a new ritual-first wellness brand founded by Preeti Choudhary, is set to make its official debut in India on 26 February 2026 at Bikaner House, Delhi, with pan-India availability rolling out shortly after. Drawing its name from “Kaaya” (body) and “Ayu” (life), the brand pushes a structured, preventive approach to daily wellbeing think guided routines rather than random pamper sessions aimed at heading off stress, hormonal wobbles, and burnout before they snowball.
Choudhary, with over 18 years in regulatory affairs, pharmaceuticals, microbiology, and quality assurance, channels her global experience from UK-based Pro-Business Consulting Limited (PBC) into formulations that blend natural ingredients with science-backed rigour. The result? A lineup that treats self-care with the seriousness usually reserved for medtech and pharma compliance safety, transparency, and efficacy front and centre.
The initial offerings cover four pillars:
- Inner Wellness (targeting hormonal balance and inner equilibrium)
- Root & Rise Hair Care
- Glow & Radiance Skincare
- Functional Herbal Teas
Each comes wrapped in guided rituals designed to make consistency feel doable, not daunting slowing down the daily grind just enough to let intention take the wheel.
“Ayurveda has always believed in balance and prevention,” Choudhary said. “My background in regulatory science has taught me the importance of safety, validation, and responsibility. Kaayu Rituals bring these two worlds together ancient wisdom guided by modern standards so that self-care feels both rooted and reliable.”
No flashy one-off indulgences here, the pitch is practical, everyday discipline grounded in empathy and evidence. As conversations around mental load, hormonal health, and proactive care keep gaining traction, Kaayu Rituals steps in to turn vague “me-time” into something structured, stigma-free, and actually sustainable.
Whether you’re burnt out from the hustle or just curious about levelling up your baseline wellbeing, this launch could be the nudge that makes daily rituals feel less like a luxury and more like smart maintenance. Mark your calendars for 26 February, the wellness conversation in India just got a little more intentional.
