MAM
TotalEnergies sets Guinness Record for largest influencer dance challenge
MUMBAI: TotalEnergies, in partnership with Goat (part of WPP) and Xley by Mad Influence, has secured a Guinness World Record for the most videos of people dancing to the same song uploaded to Instagram in one hour. Over 400 unique videos were shared within 60 minutes, making it one of the largest influencer-led activations in history.
The record-breaking campaign marked the launch of the LambaChalega anthem, promoting TotalEnergies’ hi-perf engine oil. The track, symbolising endurance and performance, was brought to life through an energetic dance challenge led by Varun Dhawan, alongside influencers such as Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti.
More than 400 influencers from across India participated in the launch, demonstrating the vast reach of digital marketing. The initiative will expand to over 3,000 influencers, spanning nano, micro, macro, and celebrity tiers, to maximise engagement across categories such as fitness, biking, food, travel, and lifestyle.
Goat, a global influencer marketing leader within WPP, spearheaded the strategy and execution, ensuring seamless participation and widespread impact. Xley by Mad Influence played a crucial role in influencer selection and campaign execution, leveraging AI-powered discovery, real-time tracking, and content management.
Following strict verification, a Guinness World Records adjudicator confirmed the achievement and presented the official certificate on-site.
Xley by Mad Influence founder & CEO, Gautam Madhavan stated, “This is a historic moment for influencer marketing. This campaign proves that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement globally.”
By merging Goat’s execution expertise, Xley’s technology, and TotalEnergies’ vision, this initiative has set a new benchmark for large-scale influencer-driven campaigns.
Brands
Nestlé India posts Rs 45,641 crore profit before tax in FY26
Strong cash flow of Rs 50,475 crore offsets higher costs, payouts.
MUMBAI: If there’s one thing brewing stronger than coffee this year, it’s Nestlé India’s balance sheet. The FMCG major closed FY26 with a solid financial performance, serving up steady growth even as costs and cash outflows kept the pressure simmering. For the year ended March 31, 2026, the company reported a profit before tax of Rs 45,641 crore, up from Rs 43,161 crore in the previous year. The numbers reflect resilience in core operations, supported by a strong consumption backbone across domestic and export markets.
Cash, meanwhile, was anything but idle. Nestlé India generated Rs 50,475 crore in net cash from operating activities, a sharp jump from Rs 29,345 crore last year highlighting robust underlying demand and improved working capital efficiency. Inventory reductions alone contributed Rs 2,809 crore, while trade payables rose by Rs 5,878 crore, adding further liquidity support.
But it wasn’t all smooth sailing. On the investing side, the company deployed Rs 8,297 crore towards property, plant and equipment, even as overall investing cash outflow stood at Rs 6,236 crore. Financing activities saw a significant drain, with Rs 31,794 crore flowing out driven largely by dividend payouts of Rs 23,139 crore and repayment of short-term borrowings.
The balance sheet tells a story of expansion with caution. Total assets rose to Rs 1,31,824 crore from Rs 1,21,933 crore, while equity climbed to Rs 51,569 crore, reflecting improved reserves and retained earnings. Cash and cash equivalents surged to Rs 13,205 crore, a sharp rise from Rs 761 crore a year ago, underscoring stronger liquidity despite heavy outflows.
Operationally, depreciation and amortisation expenses increased to Rs 6,992 crore, while finance costs and provisions continued to shape the cost structure. At the same time, working capital movements especially in inventories and receivables played a key role in boosting cash generation.
The broader takeaway? Nestlé India’s FY26 performance is less about headline growth and more about financial muscle. With strong cash flows cushioning rising investments and payouts, the company appears to be balancing expansion with discipline keeping its books as carefully measured as its recipes.
