MAM
Mad Influence elevates Aman Narula to COO amid growth ambitions
MUMBAI: Mad Influence has announced the promotion of Aman Narula as its new chief operating officer (COO).With over seven years of experience, Aman previously served as head of operations at Mad Influence and has been instrumental in driving engagement and delivering measurable impact. His strategic vision and passion for innovation make him well-suited for his new role.
Reflecting on his promotion, Aman stated, “This role means a great deal to me. Looking back on the past seven years, I’m incredibly grateful for the journey, the challenges, and the milestones we’ve achieved together. None of this would have been possible without the unwavering support of our management and the dedication of my team, who continue to push boundaries every day. I’m committed to driving our vision forward, expanding into new verticals, and achieving even bigger goals. There’s a lot to build, and I’m excited for what lies ahead. Onwards and upwards!”
Mad Influence founder & CEO, Gautam Madhavan stated, “Aman has been an integral part of Mad Influence since its early days. His journey from a business development associate to COO is a testament to his dedication, resilience, and strategic mindset. He has played a crucial role in shaping our vision, turning challenges into opportunities, and driving operational excellence. As we enter a new phase of growth and innovation, I have full confidence in Aman’s leadership to take Mad Influence to greater heights. This promotion marks the start of an exciting new chapter.”
As the creator economy continues to evolve, collaboration and innovation have become essential. With expertise spanning social media, business development, and influencer marketing management, Aman is set to play a pivotal role in shaping Mad Influence’s future, driving its expansion and strengthening its position in the industry.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
