Digital
AI Writes, brands shine as 0101.Today unveils 121 Comms for marketers
MUMBAI: In the fast-scrolling world of digital marketing, brands battle to create content that cuts through the noise. Enter 121 Comms, the latest AI-powered tool from 0101.Today, designed to revolutionise how businesses craft marketing messages across email, WhatsApp, SMS, and RCS effortlessly, instantly, and with precision.
For years, data-driven marketing has helped brands understand consumers, yet the content itself often lags behind. 121 Comms changes that by generating hyper-personalised, high-impact copy in seconds. Marketers simply input key details like category, medium, objective, brand, tonality, and specific instructions and the AI takes over, delivering content that is tailored, brand-aligned, and conversion-focused. Whether it’s a crisp SMS or a detailed email, the tool adapts dynamically to ensure the message hits the right note.
0101.Today managing partner Ajay Verma believes this tool is a game-changer. “Marketers have access to vast amounts of data, but crafting impactful, brand-consistent content at scale remains a challenge. With 121 Comms, we bridge this gap bringing speed, accuracy, and engagement together in a way that feels effortless.”
What sets 121 Comms apart is its industry-specific intelligence. Trained across eight verticals including fashion, BFSI, tech gadgets, media, and F&B, the tool understands nuances in tone, from playful to professional, conversational to luxury. Plus, it’s completely free, with no sign-ups, no lead captures, and no hidden costs, just pure AI-driven content creation at marketers’ fingertips.
Digital
BSE revamps website with real-time data, mobile-first design, smart search
New platform brings cleaner layout, live market trackers and easier navigation
MUMBAI: BSE has rolled out a major redesign of its official website, aiming to make market data faster to access and easier to navigate for both seasoned traders and new-age retail investors.
The updated platform introduces a cleaner, more modern interface, replacing the earlier dense and text-heavy layout with a streamlined design. Navigation has been simplified with clearly segmented menus across markets, corporates, public issues, members, investment advisers and research analysts, helping users find information without the usual maze of links.
At the top, a refreshed header now offers quick access to notices, media releases, trading holidays and career updates. A centralised search bar allows users to instantly locate securities using names, codes, IDs or ISINs, cutting down the time spent digging through pages. For those still attached to the old layout, a dedicated toggle lets users switch back during the transition period.
A key highlight of the revamp is the sharper focus on real-time market data. A live ticker band now runs across the site, offering updates on indices including the SENSEX and BANKEX, alongside pre-open market signals. The homepage also features interactive charts, giving users a quick visual read of market trends without needing to navigate deeper.
Market activity sections such as top gainers, losers, turnover stocks and block deals have been reorganised into tabbed formats, making them more intuitive and easier to scan. Meanwhile, specialised areas like index derivatives and corporate data have been upgraded with better visualisation tools, offering clearer insights into contracts, turnover, open interest and company fundamentals.
The overhaul also reflects a strong mobile-first approach. With a growing number of investors tracking markets on their phones, the new site is fully responsive, ensuring charts and data tables remain readable and interactive across devices.
With this redesign, BSE appears to be aligning its digital presence with the needs of a more tech-savvy investor base, where speed, clarity and usability are just as critical as the data itself.
