Digital
AI Writes, brands shine as 0101.Today unveils 121 Comms for marketers
MUMBAI: In the fast-scrolling world of digital marketing, brands battle to create content that cuts through the noise. Enter 121 Comms, the latest AI-powered tool from 0101.Today, designed to revolutionise how businesses craft marketing messages across email, WhatsApp, SMS, and RCS effortlessly, instantly, and with precision.
For years, data-driven marketing has helped brands understand consumers, yet the content itself often lags behind. 121 Comms changes that by generating hyper-personalised, high-impact copy in seconds. Marketers simply input key details like category, medium, objective, brand, tonality, and specific instructions and the AI takes over, delivering content that is tailored, brand-aligned, and conversion-focused. Whether it’s a crisp SMS or a detailed email, the tool adapts dynamically to ensure the message hits the right note.
0101.Today managing partner Ajay Verma believes this tool is a game-changer. “Marketers have access to vast amounts of data, but crafting impactful, brand-consistent content at scale remains a challenge. With 121 Comms, we bridge this gap bringing speed, accuracy, and engagement together in a way that feels effortless.”
What sets 121 Comms apart is its industry-specific intelligence. Trained across eight verticals including fashion, BFSI, tech gadgets, media, and F&B, the tool understands nuances in tone, from playful to professional, conversational to luxury. Plus, it’s completely free, with no sign-ups, no lead captures, and no hidden costs, just pure AI-driven content creation at marketers’ fingertips.
Digital
Govt eyes curbs on misleading AI ads targeting children & women: Ashwini Vaishnaw
Ashwini Vaishnaw says new safeguards under discussion to boost online safety
NEW DELHI: The government is examining fresh measures to curb misleading advertisements and harmful content targeting children and women on digital platforms, union minister for electronics and IT Ashwini Vaishnaw told the Lok Sabha on Wednesday.
Responding to a question from a member, Vaishnaw said ensuring the safety of children and women across social media platforms has become an urgent priority as the digital ecosystem expands rapidly.
“The safety of children on all social media platforms and the safety of women against misleading advertisements is a very important point. We have to take all steps required to ensure the safety of our children and the entire society on digital platforms, whether it is AI-generated material or content posted by publishers on social media platforms,” the minister said.
He added that discussions on stronger safeguards are underway and noted that there is “practically unanimity” among members of the consultative committee on the need for additional measures to protect citizens online. Vaishnaw also acknowledged the work of the Parliamentary Standing Committee on Communications and IT, chaired by BJP MP Nishikant Dubey, which recently examined the issue of online safety in detail.
Separately, in a written reply in Parliament, minister of state for electronics and IT Jitin Prasada said the government’s approach is aimed at building an “open, safe, trusted and accountable internet” for all users, particularly children.
He noted that existing legislation such as the Information Technology Act 2000 and the Digital Personal Data Protection Act 2023 already places obligations on social media platforms to prevent the hosting or sharing of unlawful or harmful content. Platforms must also remove such content within hours once notified by authorities.
Under the DPDP framework, additional safeguards are in place for children’s data. These include mandatory verifiable parental consent before platforms process the personal data of minors, along with restrictions on tracking, behavioural monitoring or targeted advertising directed at children.
In another response in Parliament, the government also flagged rising concerns around technology-enabled crimes against women, including cyberbullying, harassment and the misuse of deepfake technology.
To address these risks, amendments to the Information Technology Rules 2021 notified in February 2026 require social media platforms to deploy technical measures to prevent the creation and spread of unlawful AI-generated content. Platforms must also clearly label synthetic media that is permitted on their services.
As AI-generated content becomes easier to produce and distribute, policymakers are now weighing additional steps to ensure the digital world remains not just innovative, but safe for its most vulnerable users.
