MAM
NeoNiche appoints Sandeep Mishra as chief creative officer
MUMBAI: Neoniche Integrated Solutions Pvt Ltd. has strengthened its management team with the appointment of Sandeep Mishra as chief creative officer. His arrival marks a strategic move to elevate the company’s creative direction and redefine immersive brand experiences.
With over 25 years in events and advertising, Mishra is a seasoned creative expert known for pioneering award-winning campaigns. He has previously held management roles at Join Ventures, Toast Events, and Laqshya Media Group, where he served as national creative director, spearheading innovative marketing strategies that left a lasting impact. His expertise lies in blending creativity with technology to craft compelling brand narratives.
Neoniche founder & CEO Prateek N. Kumar stated, “Mishra’s vision and expertise make him an invaluable addition to our team. His ability to transform ideas into engaging experiences aligns perfectly with our mission to push creative boundaries in experiential marketing.”
Mishra said, “I look forward to shaping impactful campaigns that resonate with audiences and take brand storytelling to the next level.”
With this appointment, Neoniche embarks on a new chapter of creative excellence, reinforcing its commitment to delivering innovative and immersive marketing experiences.
MAM
Taboola names Krishan Bhatia as chief business officer
Digital ad veteran takes the reins to steer taboola’s global sales and AI growth
NEW YORK: Taboola has added Krishan Bhatia to its leadership team as chief business officer, signalling a bold push in global sales and partnerships.
Bhatia will spearhead revenue growth across Taboola’s full product suite, including its Realize performance advertising platform, publisher network, CTV performance, and generative AI offerings. He brings a proven record of driving growth at leading tech and media giants, including Amazon and NBCUniversal.
At Amazon, Bhatia launched and led the global video advertising business spanning Prime Video, Live Sports, Twitch, and third-party programmers as VP, global video advertising and partnerships. Prior to that, he served as president and chief business officer at NBCUniversal’s global advertising and partnerships division, overseeing digital, streaming TV, and advanced advertising.
“Krishan is joining Taboola at a pivotal moment in our journey,” said Taboola CEO Adam Singolda. “We are redefining performance advertising on the open web. Realize is gaining real momentum as advertisers look for scalable growth beyond search and social. DeeperDive is putting generative AI directly into publishers’ hands, helping them innovate and thrive. The opportunity ahead is massive.”
Singolda added that Bhatia’s experience in building global advertising businesses and executing at scale will complement Taboola’s growth. “We’ve built a strong foundation for long-term success, surpassing $2 billion in revenue under Eldad Maniv, our president and COO. With that momentum, I’m thrilled to welcome Krishan to the team to take our go-to-market execution to the next level.”
“Taboola has a bold vision, combining global scale and innovative technology to empower advertisers and publishers,” said Bhatia. “The launch of Realize has strengthened Taboola’s position as a leader outside search and social. With DeeperDive, generative AI, and a clear focus on partner success, there is a huge runway ahead. I’m excited to join the team at such a transformative time.”
With Krishan Bhatia on board, Taboola is all set to turn up the heat in performance advertising, blending global scale, AI innovation, and next-level partnerships to shape the future of the open web.
