Brands
Broadcasting body blasts Trump as US pulls plug on Voice of America
MUMBAI: In a move that has sent shockwaves through international media circles, the US administration yesterday effectively turned off the tap for its global broadcasting entities, leaving hundreds of Voice of America (VoA) staff high and dry on administrative leave.
The Association for International Broadcasting (AIB) has condemned the 15 March decision, warning that silencing these influential voices could embolden dictators and deprive millions worldwide of trustworthy information in an era awash with fake news.
“At a time when the world is looking to the US to be a global player for peace and freedom, cutting funding for US international media – one of the main instruments underpinning this goal – seems the wrong direction to take,” fumed AIB chief executive Simon Spanswick.
For over 80 years, organisations like VoA and Radio Free Europe/Radio Liberty have served as America’s informational arsenal, piercing through censorship and state propaganda in the world’s most restrictive regimes.
These broadcasters have been the ears and eyes for countless people living under the thumb of authoritarian rule.
The AIB warns this budgetary bombshell could trigger a domino effect of devastating consequences:
* Authoritarian regimes may feel emboldened to tighten their grip on local media
* Millions who rely on American broadcasts for unvarnished news may be left in the dark
* America’s self-proclaimed commitment to press freedom risks appearing hollow on the global stage
The timing couldn’t be worse, with disinformation campaigns running rampant across social media platforms and state-sponsored propaganda machines working overtime in numerous countries.
The AIB is demanding an immediate U-turn on the decision, urging the US administration to restore funding and allow journalists to continue their critical work without political meddling.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
