Brands
Zomato changes corporate name to Eternal
MUMBAI; After gorging on acquisitions from Blinkit to Paytm’s ticketing business, the Indian food delivery giant formerly known as Zomato has rebranded itself as Eternal Ltd—though fans need not worry, as the familiar Zomato app will continue to serve up curry in a hurry.
The company, founded by Deepinder Goyal and Pankaj Chaddah in 2008, received approval from the registrar of companies at the ministry of corporate affairs on 20 March, marking the culmination of a rebranding process first announced to stock exchanges in February. (read: Deepinder Goyal’s Zomato levels up to its final form: Eternal Ltd)
What began as a restaurant discovery service has morphed into an ambitious conglomerate with fingers in many pies. After floating on the stock market in July 2021 at a whopping valuation north of $8 billion, Zomato—pardon, Eternal—has been cooking up a storm of diversification.
The aptly named Eternal has shown a voracious appetite for expansion. In June 2022, it splashed out $568 million to snap up quick-commerce upstart Blinkit, allowing customers to receive groceries and essentials in minutes rather than hours.
.Last August 2024, the corporate tentacles stretched further with the launch of District, an events and ticketing app built on the bones of Paytm’s ticketing business. It runs a B2B service company addressing procurement and supply chain challenges for the HoReCa industry, which includes hotels, restaurants, and cloud kitchens. It offers ingredient sourcing, a modern central kitchen, and temperature-controlled warehousing and logistics to support the growth of restaurants and quick commerce.
Zomaland by Zomato is India’s largest food and entertainment carnival to enjoy a wide range of culinary delights, an assortment of fun games and a fantastic artist line-up to ensure your weekend is truly what it should be – filled with food, fun and frolic!It also runs Weather Union – which tracks weather across the country.
While the corporate entity will henceforth answer to Eternal Limited, the food delivery app that made the company’s name will continue to operate under the Zomato brand, ensuring that hungry Indians need not learn a new name when their tummies start to rumble.
Brands
Sting launches ‘Sound of Six’ cricket campaign
Pepsico energy drink ties signature sonic to every boundary hit with Yuvraj Singh and Ravi Shastri.
MUMBAI: Sting just turned every six into its own personal anthem because nothing says “energy” like a boundary that hits different notes. Pepsico India’s Sting energy drink has rolled out the latest chapter of its sonic branding with “Sound of Six”, a nationwide campaign syncing the brand’s signature “Sting” sound to the varying power of cricket sixes this season. The push positions Sting as the audio heartbeat of high-octane moments on the pitch, using its sonic identity to “qualify” shots from gentle lofted clears to monster maximums.
The launch film, featuring cricket legends Yuvraj Singh and Ravi Shastri, unfolds on a sunlit ground with playful banter that builds into a sequence of escalating hits. As Singh smashes the ball, he quips that the length and force of the shot should dial up the intensity of the Sting sound. Shastri’s commentary ramps up accordingly, riffing on the brand name with escalating flair to match each strike’s energy turning a simple boundary into an audible spectacle.
Pepsico India category head for energy portfolio Diksha Bajaj said, “Cricket is a major passion point in this country. Our campaign is rooted in the insight that no two sixes are the same. We set out to use the Sting sonic identity as a qualifier that redefines every hit.”
Yuvraj Singh added, “This campaign turns the feeling of hitting a six into something fans can hear. It is bold and matches the intensity of the game.”
Ravi Shastri chimed in, “Commentating on a six is an exhilarating part of the game. This campaign adds a new dimension by introducing a distinct sonic. The idea of owning the sound of every six is relatable for fans.”
Leo Burnett South Asia chief creative officer Vikram Pandey noted that pairing Singh’s power-hitting with Shastri’s iconic voice lets the brand relive cricket’s electric moments through a fresh, auditory lens.
The campaign will air across television, digital platforms, and social media, timed to catch the fever of the ongoing cricket season. For fans who live for the roar of the crowd and the crack of the bat, Sting’s betting that the next big six won’t just be seen, it’ll be heard loud and clear.
