Ad Campaigns
Reliance General Insurance launches its #BachaateRaho campaign
Mumbai: Reliance General Insurance, a general insurance company, has released a special film this Raksha Bandhan #BachaateRaho, that beautifully encapsulates the special bond between siblings.
The film showcases the promise of mutual care and support, shielding each other from life’s challenges. While grand gestures are cherished, the campaign highlights the sweet, everyday moments that truly define the sibling bond, the moments you’ll recall for life.
The film opens with a father and daughter engrossed in watching a cricket match. The younger brother enters the home panicked and approaches his sister for help. The sister then comes to his rescue in a relatable slice of life, everyday scenario, encouraging her father to prepare to make his son a cricket star in the future.
The film narrates the beauty of this unbreakable bond while subtly integrating the fact that relationships are more important than any circumstances. Like in the film, the car hit by the brother is protected by reliance general insurance, and the subtly integrates features, such as instant video claim assistance and door-to-door pick-up and drop services, positioning the company as a reliable partner. Just like how siblings have each other’s back, Reliance General Insurance has our back, too, offering support and convenience at every step.
Conceptualised and executed by SoCheers, the film is promoted across digital and social media platforms.
Reliance General Insurance chief distribution officer Prabhdeep Batra commented, “With #BachaateRaho, we aimed to strengthen the emotional bond with our audience by associating Reliance General Insurance to the dependable and caring nature of sibling relationships. Just as siblings always have each other’s back, we are committed to being there for our customers during life’s health emergencies, reinforcing our promise to protect and support them every step of the way.”
SoCheers Films director Jitendra Hirawat said, “When we talk about Raksha Bandhan, we immediately resonate with our sibling bonds and the playful banter. We crafted a heart-warming ad film that captures a relatable sibling moment, mirroring the familiar bond we share with them. By subtly integrating Reliance General Insurance’s services, we draw a parallel between these small acts of care and the brand’s commitment to supporting its customers throughout life challenges.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
