Brands
Channelplay covers new ground, reaches 75,000 outlets in retail blitz
MUMBAI: In a country where kiranas outnumber cricketers and every street corner hides a shop with more snacks than sense, Channelplay has pulled off a retail miracle. The brand execution and visual merchandising specialist just hit a jaw-dropping 75,000+ retail touchpoints in March 2025 alone—setting a benchmark that might just cause its competitors to spill their sample kits.
With more than 1.5 lakh store visits across over 2,300 towns, including those tier-5 gems even Google Maps second-guesses, Channelplay made retail penetration look like child’s play. From the aisles of swanky large format retail (LFR) outlets to the bustling chaos of regional retail formats, MBOs, exclusive brand stores and the ever-expanding organised trade channels, the company played it like a well-oiled retail orchestra.
“Our commitment to delivering top-tier retail execution has enabled us to reach this remarkable scale. This achievement highlights our operational excellence and ability to drive impactful in-store experiences across geographies. As we move forward, we are focused on further strengthening our partnerships and expanding our retail coverage,” said Channelplay Limited VP Yasir Hussain.
And this is no one-hit wonder. Channelplay has its sights firmly set on expanding to over 1 lakh outlets per month in FY 2025-26. The company is also doubling down on advanced retail execution strategies and brand partnerships that promise to give India’s crowded consumer market an even glossier finish.
For now, with its boots-on-ground strategy and GPS-devouring teams, Channelplay has redefined the rules of retail visibility. And in an ecosystem where shelf space equals power, it just claimed an entire aisle.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
