MAM
Bankersklub hires Gaurav Kathuria to lead marketing and partnerships in growth-hungry fintech blitz
MUMBAI: In the mad scramble for fintech dominance, where buzzwords fly faster than balance sheets, Bankersklub has just made a power move. The corporate finance aggregator – already making waves by blending old-school banking smarts with new-age startup hustle – has roped in Gaurav Kathuria as its head of marketing & partnerships. It’s the kind of appointment that says, “We’re not just playing to survive – we’re scaling to dominate.”
Kathuria’s appointment is a key piece in Bankersklub’s playbook to build a sustainable, scalable fintech brand that’s not afraid to speak the language of VCs, IPOs and big-ticket clients. And with over 20 years of experience across marketing, growth, and digital transformation – including stints at The Times of India, HDFC Bank, ICICI Bank, Visa Inc., and Home Credit – Kathuria isn’t here to faff around.
In his new role, he’ll lead everything from partnerships and integrated campaigns to performance marketing, content creation and automation. Basically, he’ll be the man behind the fintech curtain, pulling levers that drive brand visibility and lead generation while the rest of us wonder how they suddenly appeared on every timeline and podcast.
Welcoming him on board, Bankersklub founder & CEO Rajat Chopra stated, “We are excited to welcome Gaurav as our head of marketing & partnerships. His demonstrated success in brand development, client engagement, and strategic partnerships aligns perfectly with our vision for Bankersklub’s growth. Gaurav’s leadership and expertise will help us scale successful marketing and relationship-building strategies. We are confident that by cultivating high-impact partnerships and optimizing marketing efforts, Gaurav’s leadership will play a key role in propelling Bankersklub to new heights in a competitive marketplace.”
True to fintech form, this isn’t just about making noise – it’s about making it measurable.
And Kathuria gets that.
“I am excited to join Bankersklub and contribute to its mission of facilitating strategic investment opportunities for high-growth companies. My goal is to leverage data-driven marketing strategies and optimize performance across digital and offline channels to enhance brand visibility and customer engagement. By forging strategic partnerships and alliances, I aim to position Bankersklub as a trusted platform for Pre-IPO, IPO, and Growth Capital stage companies. I look forward to driving scalable and sustainable growth by aligning marketing initiatives with business objectives and delivering measurable outcomes,” said Kathuria.
Armed with Martech know-how, automation wizardry, and a knack for demand generation, Kathuria’s reputation for turning campaign dashboards into deal flow could be the secret sauce Bankersklub needs to keep climbing the fintech food chain.
AD Agencies
JioStar study with BARC and Nielsen finds TV and digital ads reach different audiences during T20 World Cup
JioStar’s T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL
MUMBAI: The numbers are in, and they are striking. During the ICC Men’s T20 World Cup 2026, television and digital advertising campaigns barely stepped on each other’s toes. Cross-screen audience duplication stayed below 10 per cent across every participating campaign, a finding that upends the assumption that brands paying for both screens are largely paying twice to reach the same eyeballs.
JioStar, the media giant that broadcast the tournament across television and digital platforms, on Tuesday unveiled the findings from BARC | Nielsen One Ads, a cross-screen measurement solution deployed for the first time at scale during the World Cup. The verdict: TV and digital are not cannibalising each other. They are reaching fundamentally different people.
The study found that digital platforms are delivering genuinely incremental audiences, viewers who would not have been reached on television alone, while enabling more precise targeting across devices. The combined effect gives advertisers what the industry has long craved: a unified, deduplicated four-screen audience that marries the blunt-instrument scale of television with the surgical precision of digital.
“The ICC Men’s T20 World Cup 2026 has once again demonstrated the power of scale in live sports, and these findings take it a step further by quantifying how that scale translates across screens,” said Anup Govindan, head of sales, sports, JioStar. “With less than 10 per cent duplication, we now have clear, measurable evidence of how integrated planning delivers both efficiency and impact for advertisers. As we look ahead to IPL 2026, this sets a strong foundation for brands to plan with greater confidence, leveraging cross-screen strategies to maximise reach and effectiveness at scale.”
The methodology behind the findings stitches together two measurement giants. BARC India supplies linear television data; Nielsen brings its digital measurement capabilities across connected TV, mobile and desktop. The result is a single, deduplicated view of campaign reach and frequency, the kind of unified currency that advertisers have been demanding as audiences scatter across screens.
The timing is deliberate. As consumption habits splinter, viewers flicking between the living-room set, the smartphone on the sofa and the laptop at the kitchen table, the case for unified measurement has grown urgent. A brand buying a 30-second slot on Star Sports and a pre-roll on JioCinema can now know, with some rigour, whether those two buys are actually compounding their reach or merely doubling their spend.
JioStar, BARC India and Nielsen say the learnings will directly inform cross-screen strategies for upcoming tentpole events. IPL 2026 is next. If the World Cup data holds, and there is little reason to think it will not, brands that treat television and digital as a single, coordinated buy rather than two separate line items will arrive at the auction with a sharper pencil and a cleaner brief. In India’s ferociously competitive advertising market, that edge is everything.
