iWorld
Adfluence makes a big data splash in the influencer marketing pool
MUMBAI: In the ever-evolving world of digital-first strategies, influencer marketing is no longer just about charisma and clicks, it’s about cold, hard data. Enter Adfluence Hub, a platform that’s quietly transforming how brands collaborate with influencers by turning guesswork into precision-led campaigns.
Designed as a one-stop shop for influencer marketing, Adfluence goes far beyond discovery tools. From competitor analysis and industry trends to SOV tracking and content QC, it wraps creativity in a data-driven blanket. Its AI-powered video quality control ensures that influencer content doesn’t just look pretty, it aligns with brand standards and keeps audiences glued to the screen.
“At Adfluence Hub, we bridge the gap between creativity and data-driven marketing,” said Adfluence Hub co-founder Amev Burman. “Our platform enables brands to connect with their audiences more effectively, making influencer marketing seamless and effective.”
Whether you’re a startup or a seasoned brand, Adfluence equips you with tools to analyse campaign performance, audience engagement, and overall impact helping you scale with clarity, not chaos. And for influencers, it’s a streamlined gateway to top-tier collaborations, sans the managerial headache.
The platform’s Managed Services also offer full-scale campaign support from planning to execution making it a reliable growth partner for brands navigating the noisy digital space.
Adfluence doesn’t just match brands with influencers. It fosters genuine relationships, curates content that resonates, and delivers metrics that matter proving that when data dances with creativity, marketing magic happens.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
