Brands
Runwal Realty lays the foundation for legacy with Sonam Kapoor as brand face
MUMBAI: Hindi cinema meets blueprint as Runwal Realty rolled out its latest brand campaign, roping in actor and style icon Sonam Kapoor as its ambassador. With the tagline ‘Building for generations to come’, the campaign, executed by Thought Blurb Communications, aims to etch legacy into luxury real estate and shift focus from square footage to storytelling.
Taking over Mumbai’s skyline via hoardings, print ads and digital banners, the campaign marks a strategic inflection point for the developer, known for upscale properties in high-value locations. It will soon extend into film and experiential formats, designed to resonate with a clientele that prefers purpose over pomp.
“‘Building for Generations to Come’ is not just a brand philosophy—it’s our compass,” said Runwal Realty director – retail Sanya Runwal. “Sonam Kapoor brings that same timeless elegance and depth… Her understanding of personal space and design mirrors our own vision.”
Kapoor’s selection as brand ambassador reflects Runwal’s intent to blend aesthetic refinement with cultural resonance. The company isn’t just selling homes—it’s selling heritage.
Thought Blurb Communications MD & CCO Vinod Kunj unpacked the brand’s tonal shift, “Luxury cannot be sold too stentoriously. It has to be understated and nuanced… At this level, the need for meaning and creating a legacy is of much greater importance.”
At the heart of the campaign lies the idea that real estate is more than a transaction—it’s a long-term emotional investment. In a sector often defined by noise, Runwal’s subtle messaging intends to cut through the clutter by appealing to values that last longer than granite countertops.
As Runwal Realty positions itself for the long haul, its branding suggests it is no longer just constructing buildings but crafting relationships built on legacy, taste, and trust.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
