MAM
Xley sets $100 million ARR target by 2027, eyes influencer dominance in three continents
MUMBAI: With algorithms in one hand and ambition in the other, Xley has mapped out a plan to redefine influencer marketing globally. The AI- and ML-driven creator marketplace under Mad Group has announced its intent to hit a $100 million annual recurring revenue (ARR) mark by 2027, while building the largest influencer network across India, MENA, and Australia.
Xley is designed to be the backstage manager to a growing cast of 200 million creators across Youtube, Instagram, Tiktok, and more. Its creator-first model aims to streamline brand collaborations with small and medium businesses, putting them on par with Fortune 500 players through access to real-time data, automation, and emotional intelligence-driven campaign tools.
“What Tally is for accountants, we aspire to make Xley for marketers. Our mission is to empower small and medium businesses to market with the sophistication and reach of Fortune 500 companies. We are a creator-first company, and we always will be. With access to a network of over 200 million creators across platforms like Youtube, Instagram, and Tiktok, our platform levels the playing field. We’re also embedding Emotional Intelligence (EI) into our AI systems, enabling brands to craft campaigns that not only perform but genuinely connect with people,” said Xley founder & CEO Gautam Madhavan.
The platform features Advanced Audience Insights, Extensive Creator Discovery Tools, and end-to-end campaign management. Xley claims it can reduce manual operations by up to 80 per cent, supporting campaigns in more than 54 languages and 10,000 cities across 150 countries.
With its expansion blueprint laid out, Xley is now preparing for its next funding round to supercharge global growth and deepen its tech arsenal. Positioned alongside Mad Influence and Creators United under Mad Group, Xley is shaping up to be a powerhouse in the creator economy—one data-driven campaign at a time.
Brands
Swiggy cofounder Nandan Reddy quits
Reddy exits to launch new venture as Swiggy reshuffles board with internal promotions and investor nominee change
BENGALURU: One of Swiggy’s founding trio is heading for the exit. Nandan Reddy, cofounder and head of innovation at the food and grocery delivery giant, is stepping down from his executive role and vacating his board seat to launch his own venture.
Swiggy disclosed the departure in a stock exchange filing. Reddy cofounded the company alongside group chief executive Sriharsha Majety and has been one of its most senior figures since inception. His most recent charge was Crew, Swiggy’s concierge app, which will now pass to Rohit Kapoor, chief executive of Swiggy’s food marketplace.
Two colleagues will move up to fill the board vacancy. Phani Kishan, cofounder and chief growth officer, and Rahul Bothra, chief financial officer, will both join the board of directors. Separately, Renan De Castro Alves Pinto of Prosus Ventures will join as a nominee director, replacing Roger Rabalais, who is stepping down following his own departure from the Dutch technology investor.
Reddy, in an email to employees, kept it brief and bullish. There were areas he had been deeply curious and passionate about, he wrote, and he wanted to give them the time and energy they deserved. He signed off with a note of confidence in Kapoor: he believed Swiggy was laying the foundations of a massive new consumer category, and he could not wait to see how big the Crew service becomes under Kapoor’s watch.
For Swiggy, which listed on Indian stock exchanges in late 2024, the timing is notable. The company is still fighting hard for profitability in a brutally competitive market. Losing a founder is never just a footnote — but Swiggy will be hoping the reshuffle reads more like a refresh than a retreat.
