MAM
Oliva Clinics extends digital brief to Team Pumpkin to boost its skin-deep storytelling online
MUMBAI: Oliva Clinics is dialling up its digital game—this time, with a little help from Team Pumpkin. On 13 May 2025, the dermatology brand extended its social mandate to the integrated marketing agency, entrusting it with the task of amplifying Oliva’s clinical credibility through crisp digital storytelling.
Founded in 2009, Oliva has grown from a single clinic in Hyderabad to 32 locations across nine cities, including Delhi, Bengaluru, Chennai, Pune, Kochi, Kolkata, Ahmedabad, and Vizag. With over 115 dermatologists on board, the brand offers science-based treatments ranging from acne and pigmentation solutions to advanced skin ageing procedures and body contouring services.
As part of the collaboration, Team Pumpkin will craft content strategies and drive engagement across Oliva’s social channels. The campaign will lean into aspirational storytelling while staying grounded in the brand’s clinical rigour and patient-centric ethos.
Team Pumpkin co-founder Swati Nathani said, “We’re excited to work closely with the Oliva team and help communicate the brand’s core values of trust, credibility, and transformation through impactful storytelling and engaging content”.
The agency’s Bangalore office will oversee execution, working under Oliva’s brand guidelines to ensure consistency across creative and strategic outputs.
With India’s aesthetic dermatology market growing rapidly, the collaboration marks a timely play for brand visibility in a digitally-driven skincare landscape. Oliva’s latest move positions it to lead both offline with clinics—and online with content.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
