iWorld
Zee Media Joins SWIFT TV Platform in Strategic Content Expansion Move
MUMBAI: In a significant leap forward in digital broadcasting, Swift TV proudly announces its latest partnership with Zee Media Corporation, bringing some of India’s most influential news and regional channels to its rapidly growing free live TV platform. With this collaboration, viewers across the country can now stream Zee’s top channels live and free of cost, directly through Swift TV’s mobile and connected TV platforms.
This partnership marks a strategic move that empowers Indian audiences with uninterrupted access to real-time news, financial insights, and regional updates, all in one place.
What’s New: Zee Channels Now on Swift TV
Through this new collaboration, Swift TV users can now access the following Zee Media channels:
● Zee News – Your destination for national news and real-time headlines.
● Zee Business – A trusted source for financial news, stock market updates, and business insights.
● Zee 24 Ghanta – Delivering key updates from West Bengal and beyond.
● Zee Bihar Jharkhand – Covering grassroots stories, politics, and developments from Bihar and Jharkhand.
● Zee Madhya Pradesh Chhattisgarh – Regional coverage that connects with heartland India.
● Zee Punjabi – For news and stories from Punjab and northern India.
With this expansion, Swift TV further cements its position as one of India’s most accessible free live TV app, blending national coverage with deep-rooted regional voices.
Live TV Just Got Smarter – And Free
In an age where audiences demand instant access to quality content, Swift TV delivers live TV channels, free movies, and on-demand shows without subscription fees or complex installations. Adding Zee’s powerful news portfolio strengthens the platform’s offering of real-time news, live alerts, and regional storytelling, all from a single tap.
Whether you’re tracking the stock market with Zee Business, watching breaking political coverage on Zee News, or staying updated with local issues in Zee Bihar Jharkhand, Swift TV now brings it all to you in multiple screens.
Why This Matters for Swift TV Users
This partnership is more than just content—it’s about democratizing access to trustworthy news and empowering users with choice and clarity. Here’s what it means for Swift TV audiences:
Free & Unlimited Access: Watch Zee news channels without sign-ups or payments.
Regional Voices Amplified: Stay connected with your roots through region-specific channels.
Daily Updates & Live Alerts: Get notified of breaking news, market fluctuations, and trending headlines.
Seamless Streaming: Available on both mobile and connected TV devices for anytime viewing.
Diverse Genres: From spiritual shows and free live matches to breaking news and business updates—Swift TV has it all.
What’s Next?
Swift TV plans to continue expanding its portfolio with more channels in entertainment, spirituality, lifestyle, and sports. With free live match coverage, blockbuster movies, and now live news from Zee, the platform is quickly becoming India’s preferred choice for free live streaming.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
