MAM
Fortune Whole Wheat launches first TVC campaign to bake trust into every grain
MUMBAI: Fortune Whole Wheat, the packaged whole wheat brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), has hit the screens with its maiden television campaign titled ‘Shuddhata Ki Sahi Parakh’. Launched on 26 May 2025, the campaign aims to set Fortune apart in India’s fragmented whole wheat segment by leaning on trust, purity, and provenance.
The TVC, airing in Maharashtra and Gujarat, unfolds in a classic kirana store where a young girl questions the quality of the wheat her family buys. Her curiosity drives home the key differentiators of Fortune Whole Wheat: uniform grain size, colour, strength, and trusted sourcing. The visual storytelling nudges consumers to ditch loose wheat in favour of Fortune’s branded, batch-tested assurance.
“This campaign is more than just a product message — it’s a heartfelt tribute to the Indian farmer and the informed consumer. Through these TVCs, we invite viewers on a journey to the source of real quality”, said AWL Agri Business Ltd SVP & business head – sales & marketing Mukesh Mishra.
Fortune Whole Wheat entered the market in May 2023 and quickly positioned itself as India’s only national player in the branded whole wheat category. The brand guarantees access to the purest wheat seeds across varieties like Sharbati, Poorna 1544, Lokwan, Premium Grade 1, and MP Grade 1. These grains are sun-ripened, harvested with precision, and procured from select Indian farms.
Every batch undergoes stringent quality checks to ensure nutritional value and consistent texture. The campaign underlines this disciplined sourcing and testing, offering consumers confidence that every grain delivers on both taste and health.
The Marathi and Gujarati TVCs are currently live across television, digital, cinema, and regional platforms, underscoring AWL Agri Business’s strategy to deepen consumer connect in high-priority wheat markets.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
