Brands
Mad Over Donuts & KITKAT partner to launch the ultimate donuts
Mumbai: Mad Over Donuts (MOD) has announced an exciting new collaboration with KITKAT, bringing together two beloved brands to create a unique and delicious experience for donut and KITKAT enthusiasts alike.
Mad Over Donuts executive director and CEO Tarak Bhattacharya shared his excitement about the partnership: “We are always looking for innovative ways to make our donuts more delicious and irresistible, and collaborating with KITKAT allows us to bring a new dimension of flavor and fun to our offerings. We believe this collaboration will create a unique and memorable experience for our customers.”
The new range includes several mouth-watering options, such as the Swirl it Up, DND Donuts, and Break time bliss. In addition to these scrumptious donuts, MOD is also introducing The Break Shake, blending the iconic chocolate flavor into a creamy, refreshing treat with KITKAT crunch. These donuts and the shake are perfect for sharing with friends and family or taking a break into happiness.
Talking about the association, Nestlé Professional director Saurabh Makhija said, “It has always been our endeavor to ensure that our consumers can enjoy Nestlé’s brands, both in home and out-of-home. This partnership with Mad Over Donuts is a step towards building more relevant consumption occasions for KITKAT. Through this partnership, consumers would be able to enjoy three different variants of donuts and one variant of shake, made with KITKAT. We are confident that the consumers would find it to be a novel and delightful proposition.”
To celebrate this exciting partnership, MOD hosted a special launch event at their flagship store at Viviana Mall. The event was attended by media personnel and influencers. Guests had the exclusive opportunity to meet and interact with Mad Over Donuts executive director and CEO Tarak Bhattacharya and Nestlé Professional director Saurabh Makhija. The event was filled with photo opportunities, capturing memorable moments during the launch of the three new donuts and a shake made by KITKAT.
Brands
Practo names Cijo George as vice president of artificial intelligence
New vice president of artificial intelligence to mine healthcare data and sharpen care delivery
BENGALURU: India’s healthtech race just picked up speed. Practo has appointed Cijo George as vice president of artificial intelligence, tasking him with wiring AI deep into the company’s sprawling healthcare platform.
George will steer AI strategy and execution, embedding machine intelligence across care navigation, doctor-facing tools and overall platform intelligence. He will work across product, engineering and clinical teams to rewire how patients search for and access care — and how doctors deliver treatment with greater consistency and precision.
He reports directly to Shashank ND, co-founder and chief executive officer.
Shashank ND said years of building healthcare data across patients, providers and treatment outcomes had laid the foundation for more advanced AI applications. Artificial intelligence, he added, can unlock the value of that data to improve patient outcomes and equip doctors with actionable insights. He described George’s experience in building production-grade AI systems as closely aligned with Practo’s long-term vision.
George brings nearly two decades of experience spanning machine learning, AI platforms and product engineering. Most recently at Observe.AI, he led work on large-scale AI systems deployed by global enterprises. Before that, at Belong.co, he drove platform and AI initiatives focused on search and personalisation in the HR technology space. He also worked with the Advanced Technology Group at NetApp, contributing to machine-learning and data-science projects for distributed systems.
An alumnus of the Indian Institute of Science with a master’s degree in high performance computing, George said the chance to apply AI to directly improve patient experience and clinical delivery drew him to the role. Practo’s scale and its extensive longitudinal healthcare data, he added, offer significant room for innovation.
The move comes as digital health platforms double down on artificial intelligence to boost patient engagement, streamline provider workflows and sharpen decision-making. For Practo, the prescription is clear: turn data into diagnosis, and algorithms into advantage.
