Brands
PowerMax expands to Qatar, Saudi Arabia, Dubai & UK
Mumbai: PowerMax, an Indian fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. PowerMax, known for its innovative fitness solutions, has built a reputation for quality, performance, and customer satisfaction, transforming homes and gyms.
Having established a strong foundation in India, PowerMax has consistently provided top-quality fitness equipment to millions of gym enthusiasts. Building on this success, the brand is now prepared to enter global markets, focusing on key areas such as Germany, Canada, the US, and Mexico — regions with significant growth in the fitness industry. PowerMax plans to expand its presence through physical stores and by partnering with Amazon, Noon, and Carrefouruae to strengthen its online reach.
This expansion marks a significant milestone for PowerMax, enabling fitness enthusiasts worldwide to easily purchase its products from home. By extending its excellence in fitness globally, the brand aims to empower people to transform their bodies with its exceptional exercise equipment
“We are beyond thrilled for this new chapter that PowerMax is writing,” said PowerMax managing director Sanjay Goyal. “Entering global markets for us demonstrates not only the strength of our brand but, more importantly, our commitment to world-class fitness solutions. We have no doubt that our products will speak to fitness enthusiasts from around the world and that we shall continue to empower people in attaining their fitness goals.”
PowerMax is committed to providing a top-notch customer experience and building lasting relationships with fitness enthusiasts. Through its high-quality equipment and comprehensive customer support, PowerMax enables people worldwide to engage in physical fitness to achieve a healthier lifestyle.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
