MAM
Blinkit hits Bengaluru’s IPL nerve with cheeky outdoor campaign blitz
MUMBAI: Blinkit has rolled out a tongue-in-cheek outdoor campaign across Bengaluru, perfectly timed with the city’s obsession of the season—IPL cricket.
In a partnership with OOH agency The Local Talk, Blinkit plastered the Garden City with snappy one-liners that cleverly fuse cricket jargon with its 10-minute delivery promise. From traffic-heavy junctions to tech park corridors, the campaign has turned the streets into Blinkit’s playground of puns.
While most brands swing for sixes during IPL season, Blinkit chose to charm fans with a straight drive through humour and cultural relevance. The creatives score on both wit and timing, echoing the brand’s penchant for being at the right place, at the right time, with the right tone.
“At The Local Talk, we believe in creating campaigns that not only deliver visibility but also spark conversations. With Blinkit’s witty take on cricket during the IPL season, we’ve been able to bring humour and relevance together across Bengaluru’s busiest spots. It’s been exciting to execute a campaign that truly connects with the city’s cricket-loving spirit”, said The Local Talk director Anil Soni.
This cheeky outdoor campaign is just the latest example of Blinkit’s agile brand marketing playbook, capitalising on pop culture and cricket fever to stay top of mind. Known for its meme game and fast-footed digital content, the brand has now found a sweet spot between billboards and banter.
Blinkit continues to evolve beyond just a delivery platform, leaning hard into moments that matter to its user base. In Bengaluru, where cricket is nothing short of a religion, the brand didn’t just hit the ball out of the park—it delivered it in 10 minutes flat.
Brands
JP Morgan names Rahul Badhwar as senior country officer for India
HSBC veteran to drive growth and strategy as US bank strengthens India presence
MUMBAI: JP Morgan has appointed Rahul Badhwar as its senior country officer for India, signalling a renewed push in one of Asia Pacific’s most critical markets.
Badhwar, who joins from UK-based HSBC, brings three decades of experience in sales and trading, most recently serving as global head of corporate sales for markets and securities services in London. His career spans stints in India, Dubai and Hong Kong, giving him a strong international perspective.
He will replace Kaustubh Kulkarni, who left JP Morgan in September 2025 to join rival Citigroup. Badhwar will be based in Mumbai from July, report to Leenart, and join JP Morgan’s Asia Pacific Management Committee.
According to an internal memo reviewed by PTI, Badhwar’s responsibilities include expanding the bank’s full suite of offerings to clients, strengthening governance and controls, and supporting talent development and community initiatives.
JP Morgan operates across trade solutions, investment banking, and equity capital markets in India, employing more than 55,000 people nationwide. Badhwar’s appointment is expected to reinforce the bank’s strategy and growth ambitions in a market critical to its Asia Pacific operations.
