Brands
Gold swap gets smarter with Indriya’s zero deduction exchange offer
MUMBAI: Why let your old gold gather dust when it can shine anew without losing a single rupee? Indriya, the Aditya Birla Group’s fine jewellery brand, has unveiled ‘Smart gold exchange’, a bold nationwide initiative that offers India’s only zero-deduction policy on old gold, starting from 14kt upwards. Whether it’s a well-worn 14kt trinket or a family heirloom in 22kt, customers can now exchange their pre-loved gold jewellery at full market value, with absolutely no hidden charges or deductions, a rare promise in an industry notorious for its fine print. The initiative reimagines the traditional exchange process with a sharp focus on transparency, trust, and transformation.
“At Indriya, we believe trust is the most precious element in every piece of jewellery,” said Indriya CEO Sandeep Kohli. “With this initiative, customers can upgrade to our new collections without losing value. It’s seamless, smart, and sincere.”
The exchange scheme is now available at all 25 Indriya stores across India, including:
. Delhi (5)
. Hyderabad (4)
. Mumbai & Pune (3 each)
. Ahmedabad, Jaipur, Patna (2 each)
. Indore, Surat, Andhra Pradesh, Uttar Pradesh (1 each)
The campaign doesn’t just appeal to those seeking a style refresh, it targets a broader shift in consumer behaviour, where value retention and brand transparency are gaining currency. By removing deductions regardless of karatage and keeping the process fuss-free, Indriya is not just offering new jewellery, it’s offering peace of mind.
With the Smart gold exchange, the brand adds sparkle not only to jewellery boxes, but also to the way Indians think about their old gold as an asset ready to be reimagined, not reduced.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
