Brands
Rashmika Mandanna named brand ambassador for Isopure in India
MUMBAI: She’s got the moves and now the macros to match. Rashmika Mandanna has been unveiled as Isopure’s first-ever brand ambassador in India, bringing star power to the brand’s stripped-down, zero-fluff approach to fitness. The global Zero/Low-Carb protein supplement brand has launched its new campaign, “Everything You Need, Nothing You Don’t,” putting the spotlight on clean-label nutrition and mindful wellness. And with 25g of protein per serving, zero carbs, zero sugar, zero fat, and no artificial additives, Isopure’s unflavoured whey isolate is walking the talk.
Loved for her vibrant energy and grounded approach, Rashmika isn’t just the face of the campaign, she’s the poster girl for clean choices. “Fitness, to me, is not about extremes, it’s about consistency,” she said. “Isopure fits effortlessly into my life, no gimmicks, no excess.”
Glanbia Performance Nutrition, general manager, south Asia Sumit Mathur said Rashmika embodies Isopure’s ethos of purity, simplicity, and quality. “She’s focused, mindful, and uncompromising just like an Isopure consumer,” he added.
To drive home its point, Ispore is rolling out the ‘Purity Challenge’, featuring two demo tests ISOFOAM and ISOMIX designed to highlight the product’s superior formulation and unmatched solubility.
The association aims to connect with a new generation of conscious consumers who are done with overhyped nutrition and ready to embrace ingredient integrity. As Rashmika puts it, “Wellness isn’t about excess, it’s about clarity.”
With this campaign, Isopure is challenging Indian consumers to read the label, trust the science, and choose quality over clutter, one scoop at a time.
(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
