MAM
Assembly gets its first India CEO: Alap Ghosh steps up to the plate
MUMBAI: In a move that’s set to assemble a formidable force in the Indian media landscape, Assembly, the global omnichannel media agency under the Stagwell network, has appointed Alap Ghosh as its inaugural CEO for India. Based in Mumbai, Ghosh will officially take the reins on 1 August 2025, reporting directly to Matt Adams, global chief operating officer of Assembly.
Ghosh, a digital doyen with over 25 years under his belt, brings a wealth of expertise across the digital ecosystem, having navigated the intricate worlds of advertising technology, marketing technology, and programmatic platforms throughout his illustrious career. He joins Assembly after a stint at Google India, where he was the head of data and technology partnerships, a role that saw him spearhead marketing technology and digital innovation for Google’s enterprise partners and clients. His resume also boasts leadership roles at Jellyfish and even a successful data consultancy he founded himself, giving him a panoramic view across supply, demand, innovation, and revenue functions. With a proven knack for building teams, scaling operations, and driving digital advancement, Ghosh is clearly the right fit to usher in Assembly’s next phase of growth in India.
In his fresh new role, Ghosh will be tasked with knitting together Assembly’s media operations across Mumbai and Bangalore, forging a unified offering that spans media, creative, technology, and commerce. His leadership will be pivotal in accelerating growth and crafting more interconnected omnichannel experiences that promise to make brands truly perform across the region. It seems Assembly is all set to build something truly special.
“Alap’s appointment marks an exciting new chapter for Assembly in India,” said Assembly Global CEO Rick Acampora. “India is an important growth market for Assembly and for many of our global clients, and we’re committed to realizing its full potential. Alap brings the right mix of crosssector experience and proven leadership to help us build something genuinely differentiated in this region.”
“I’m excited to join Assembly at such a pivotal moment for Assembly and for India,” said Ghosh. “By bringing our teams together, with one vision and voice, we can create something bold, unified, and fit for purpose for what’s next for India. India is moving fast creatively, culturally, and digitally and we have a real opportunity to build an offering that delivers for today’s clients and sets a new benchmark for what’s possible in this market’s future.”
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
