Digital
LS Digital announces partnership with .fearless
Mumbai – LS Digital has announced a new partnership with .fearless to launch .fear-LS. This joint venture aims to leverage the strengths of both the companies to solve the industry pain point of digital friction; an operational disconnect within the customer journey, and help businesses optimize their current systems and processes, significantly drive growth, and increase return on investment.
Many companies in the USA face digital friction, struggling to meet customer expectations and maximise revenue due to challenges within their systems. fear-LS addresses these issues by helping businesses across industries better understand their existing systems, identify underperforming areas, and implement strategies to streamline operations and enhance success. The U.S. market, known for its large-scale operations and a blend of traditional practices with openness to innovation, presents unique challenges and opportunities. With the rapid growth of the DBT category, LS Digital is poised to leverage this momentum to drive business success in this dynamic landscape.
The US market has been an early adopter of digital technologies, leading to robust foundational operations. This also presents challenges in integrating newer technologies to their legacy systems. “Technology has dramatically transformed the customer journey, leading to a significant rise in customer interactions with brands. However, digital friction within existing systems often drives customers away.” said Mike Head from .fearless. LS Digital’s well-established 6-pillar DBT framework, is uniquely positioned to deliver significant value to future-focused businesses. .fear-LS stands out in the market with differentiated services and in-house credibility to meet evolving customer needs. Speaking on this JV, Mike further added, “We are excited to partner with LS Digital, a leader in digital business transformation. Together, we will combine our unique insights and resources to help businesses create a seamless, results-driven digital presence that not only meets but exceeds customer expectations.”
77 per cent of businesses today say that consumer expectations have increased in the last year, but if companies have digital friction between their systems, they will be unable to meet increased expectations. By providing a comprehensive suite of services, .fear-LS provides companies with a roadmap to optimize and leverage digital processes and the executional capabilities for business transformation and increased return on investment.
There is a worldwide surge in companies embracing digital business transformation to eliminate friction and fuel growth. “Our focus is on delivering a product and service mix that stands out in the market. We build trust by connecting with the right customers and gaining a deep understanding of the new digital landscape, rather than just chasing revenue.” said LS Digital founder & CEO Prasad Shejale. Commenting on LS Digital’s global expansion, Prasad added, “Partnering with .fearless, a leader in marketing consultancy and industry veterans in the US market, aligns perfectly with our global ambitions. Through this joint venture, we are excited to bring our innovative DBT model, developed in India, for the world. Under the banner of .fear-LS, this partnership offers American businesses cutting-edge solutions to overcome digital friction and achieve sustainable growth.”
Digital
TCS launches Workspace Experience Studio with Zscaler
New AI-powered solution targets $160Bn digital workspace market by 2030.
MUMBAI: TCS just turned the office into a workspace wonderland because when Zero Trust meets AI, even Monday mornings start feeling productive. Tata Consultancy Services (TCS) has launched TCS Workspace Experience Studio, engineered with Zscaler Digital Experience (ZDX), to deliver seamless, resilient, and proactive digital workspaces for global enterprises. The solution integrates Zero Trust security, advanced observability, and AI-powered experience analytics, shifting from traditional Service Level Agreements (SLAs) to Experience Level Agreements (XLAs) that prioritise user productivity and satisfaction.
The platform taps into the rapidly expanding digital workspace market, projected to surpass $160 billion by 2030, with an addressable opportunity exceeding $8 billion in the next five years. Powered by Zscaler OneAPI for integration and automation, it adds Digital Experience Monitoring (DEM), workplace observability, and enhanced cybersecurity capabilities to TCS’s Human-Centric AI portfolio.
Key features include auto-healing and auto-remediation to detect and fix issues across systems, applications, and infrastructure reducing downtime and manual intervention. The User Persona feature uses ZDX data for personalised insights and recommendations, easing user friction and boosting efficiency.
TCS has deployed the solution for a leading Scottish multinational engineering company, where it is projected to deliver a 25–30 per cent boost in user productivity and significantly improve digital experience.
Zscaler, SVP of global partner for ecosystems Anthony Torsiello said, “Together, we are empowering organisations to achieve tangible business results by delivering smarter, more resilient digital environments that enhance productivity, improve user experiences, and drive operational success.”
TCS global head of ITIS offerings & engineering for cloud unit Murali Menon added, “CIOs are prioritising AI infusion to transform workspace experiences, fostering greater collaboration and accelerating innovation. Our strategic partnership with Zscaler delivers enhanced user experiences and optimised application performance across diverse environments.”
In an era where hybrid work is the norm and downtime is the enemy, TCS and Zscaler aren’t just building better offices, they’re crafting digital spaces where employees actually want to log in, one intelligent fix at a time.
