Brands
Reelo launches ‘Membership’, a prepaid platform to power restaurant loyalty
MUMBAI: India’s F&B sector is getting a new loyalty lifeline. Reelo has rolled out ‘Membership’, a prepaid platform that helps restaurants drive recurring revenue while deepening customer relationships.
The launch comes as restaurants struggle with shrinking margins and high third-party commissions. According to Food Delivery Unwrapped, a report by The Mavericks India, hidden aggregator costs run into thousands of crores each year. ‘Membership’ by Reelo aims to shift the balance back in restaurants’ favour by encouraging direct engagement through prepaid plans and rewards.
“With Membership, we’re enabling restaurants to generate predictable revenue, build loyalty, and regain control of their customer relationships,” said Reelo, ceo and co-founder, Parin Sanghvi.
The platform allows restaurants to design custom prepaid programs from coffee subscriptions and festival bundles to prepaid wallets where customers might load 5,000 and unlock 7,500 in spending power. Seamless integration with 35 plus POS systems means automation of sales, redemption and reconciliation at scale.
Early pilots show promise. NOA by the Nutcracker in Mumbai enrolled 175 plus members in two months, adding over Rs 3 lakh in revenue. Niro in Ahmedabad saw visit frequency nearly double, while The Beer Café has launched its beer ocrat plan targeting Rs 50 lakh in the first month.
“With loyalty in place, membership was the natural next step,” said NOA, ceo, Gordon D’Souza. “It builds deeper relationships and brings in steady, repeat business.”
Reelo, which already supports 28,000 plus restaurants across India, the Middle East and Africa, says ‘Membership’ is about more than technology. “We’re catalysing a movement,” Sanghvi added. “This is the future of F&B in India: empowering restaurants to build legacies of loyalty.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
