Brands
Hrithik flexes with Own Your Body in star powered wellness push
MUMBAI: When it comes to health, Hrithik Roshan has always been the poster boy for balance, discipline, and a chiselled dose of motivation. Now, the superstar is lending that aura of fitness to Own Your Body (OYB), a progressive nutraceutical brand founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy.
In a move that fuses Bollywood muscle with modern nutrition, OYB has appointed Roshan as its official brand ambassador, hoping his pull among millennials, professionals, and fitness-conscious Indians will make wellness not just aspirational but accessible.
“Consumers today are more conscious than ever, but often face nutraceutical products that lack transparency or consistency,” said OYB co-founder & CEO Rama Krishna Reddy. “At OYB, we’re filling this gap with safe, natural, and science-backed solutions. Hrithik was the natural choice, his discipline, balanced lifestyle, and mass appeal resonate strongly with our mission.”
Roshan, never one to shy away from a fitness philosophy, added his own spin: “Health, for me, has always been about balance, discipline, and making small, right choices every day. That’s why I connected with Own Your Body. Together, we want to inspire people to focus on what they put into their body as the first step towards real fitness.”
OYB’s portfolio already covers the essentials of modern wellness: stress relievers, energy boosters, and daily health supplements made with 100 per cent natural, vegan, and organic ingredients. With no added sugar, gluten, or artificial fillers, the formulations are developed by leading AYUSH scientists and tested in NABL-accredited laboratories, ensuring safety and consistency in an often-crowded market.
The brand’s offerings are available nationwide through leading e-commerce platforms, quick commerce services, and its own direct-to-consumer website. But the real flex begins now: OYB plans to roll out digital-first campaigns with Roshan and expand into new wellness categories, hoping to become the go-to label for mindful nutrition in India.
For a brand that urges consumers to Own Your Body, adding Bollywood’s most disciplined body to its corner may just be the winning formula. After all, if Hrithik says wellness starts with what you consume, India is bound to listen.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
