Brands
Valvoline Cummins launches India’s first full synthetic CK4 engine oil
MUMBAI: Keeping engines running smooth and clean! Valvoline Cummins India has unveiled ‘All fleet full synthetic CK4’, the country’s first full synthetic CK4 engine oil for next-generation commercial vehicle diesel engines.
Designed for modern heavy-duty diesel engines, the new oil delivers 60 per cent cleaner pistons and 60 per cent better wear protection than standard CK4 oils. Compatible with BSVI engines and backward-compatible with BSIV, it allows fleet operators to use a single, advanced oil across all platforms.
The oil’s high viscosity index ensures optimal thickness under extreme temperatures, while excellent low-temperature performance minimises friction and wear during cold starts: a crucial advantage for fleets in North India. Its strong oxidation stability and lower volatility reduce oil consumption and extend service intervals, offering both longevity and cost efficiency.
Valvoline’s ‘CK4 full synthetic’ is also fully compatible with modern after-treatment systems including EGR, DPF, SCR, and DOC. Its low SAPS formulation prevents filter blockages, maintains emissions compliance, and supports peak engine performance across new and legacy vehicles.
Valvoline Cummins India, managing director, Sandeep Kalia said, “The launch of Valvoline ‘CK4 Full Synthetic,’ a first in India, underscores our commitment to innovation. Designed for demanding conditions, it offers cleaner engines, longer drain intervals, and stronger wear protection, helping fleets reduce downtime and improve efficiency.”
The product is now available nationwide through Valvoline Cummins India’s authorised dealers, fleet workshops, and commercial vehicle service centres.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
