Brands
Performace sets sights on South East Asia expansion
MUMBAI: Performace is gearing up to go global, announcing its strategic expansion into South East Asia with Vishal Raj at the helm as business head. Known for his stints at Jiosaavn, Bytedance, Network18, and Belive, Vishal brings nearly two decades of experience in digital advertising, media sales, and APAC business development to the table.
Singapore will serve as the regional headquarters, with plans to build teams and partnerships in Vietnam, Indonesia, and Thailand. The expansion underscores Performace’s aim to strengthen its presence in high-growth markets and deliver data-driven, performance-focused marketing solutions to clients across the region.
Performace CEO Saurabh Gaur said, “Expanding into southeast Asia is a crucial milestone in our journey to become a global player. The region’s dynamic digital ecosystem offers immense opportunity, and Vishal’s proven APAC expertise positions us to deliver meaningful value to clients and partners.”
Welcoming his new role, Vishal Raj added, “My goal is to leverage Performace’s insights and technology to drive measurable growth across southeast Asia. I am focused on building high-performance teams, strategic partnerships, and scalable, sustainable business operations. By combining local market insights with innovative solutions, we aim to create a strong foundation for success across the region.”
With this move, Performace is not just expanding its footprint but reinforcing its reputation for strategic innovation, operational discipline, and client-centricity, setting the stage for long-term global growth in digital marketing and performance media solutions.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
