Brands
Zara turns 50 in style with star-studded collab
MUMBAI: Fifty and fabulous! Zara is marking its golden anniversary not with a cake but with couture. To celebrate turning 50, the Spanish high-street giant has enlisted 50 of the world’s most renowned creatives, from Naomi Campbell and Kate Moss to Annie Leibovitz, Pedro Almodóvar and Norman Foster, to design one-of-a-kind pieces that will hit stores on 6 October.
The capsule spans jackets, bags, sleeping bags, chairs and even a pet carrier, each reflecting the signature spirit of its creator. Photographer David Bailey reimagines the aviator jacket, Pat Mcgrath puts her artistry into a makeup bag, Marc Newson crafts a set of sleek glasses, while Steven Meisel designs a collector’s pet carrier.
“It is an honour that these artists have chosen to mark our birthday with us,” said Inditex non-executive chair Marta Ortega Pérez. “They share the same passions Zara has had since the beginning: quality of craft and the joy of design.”
The project isn’t just about fashion fantasy. All proceeds will go to Women’s Earth Alliance, with Zara also donating 20,000 euros to 50 charities selected by the collaborators.
Paris Fashion Week is playing host to the celebrations with a pop-up at 40 Avenue Georges V from 2–5 October, curated by Sarah Andelman. Visitors can view the entire collection, attend talks with designers such as Marc Newson, and soak in the atmosphere, soundtracked by Michel Gaubert and fuelled by We Are Ona’s café.
Zara, founded in 1975 by Amancio Ortega in A Coruña, has grown from a single Spanish store into a global cultural force. Half a century later, its anniversary is doubling as a masterclass in the art of collaboration.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
