MAM
Own less, live more: Bytepe redefines phone ownership
MUMBAI: Time to swipe right on freedom! Bytepe, India’s first tech subscription platform, is turning the smartphone game on its head, offering a flexible, affordable, and stress-free way to own the latest devices.
Founded by serial entrepreneur and ex-Flipkart leader Jayant Jha, Bytepe lets consumers access the newest Iphone 17 series with a simple monthly fee, lower than traditional EMIs, complete with yearly upgrades and 100 per cent one-time damage protection. Users pay only for what they use, with options to upgrade, return, or continue ownership at the end of 12 months, and even enjoy up to 50 per cent assured buyback if they choose upfront payment.
“After years in India’s consumer electronics industry, I’ve seen how long EMIs and outdated devices frustrate customers,” said Bytepe founder & CEO Jayant Jha. “With Bytepe, we’re not just making premium tech affordable, we’re putting choice and control back in the hands of consumers.”
The subscription model is refreshingly simple: pick a phone, pay a flexible monthly fee, and upgrade annually. Bytepe EMI options cater to both credit card and non-credit card users, ensuring wide accessibility. With no hidden fees, zero lock-ins, and the latest devices at your fingertips, Bytepe is redefining what it means to “own” in a fast-moving world.
As India’s tech-savvy consumers seek smarter ways to stay current, Bytepe is leading the charge, making luxury technology lighter on wallets, better for the environment, and always up to date.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
