Brands
Phoenix Marketcity Chennai ignites Diwali euphoria
MUMBAI: Talk about elemental energy! Phoenix Marketcity Chennai is turning up the festive heat with ‘Euphoria – A celebration of sorts,’ a Diwali bash that promises to set every sense alight this Sunday, 12 October.
The city’s favourite lifestyle destination is embracing the theme of The Five Elements- Earth, water, fire, air and ether transforming its space into a living, breathing spectacle of lights, music and couture. Expect no less than a fashion-meets-fantasy showcase where glamour flows as freely as festive cheer.
Headlining the evening is Dino Morea, who will blaze the runway as celebrity showstopper in a grand fashion presentation curated by Prasad Bidapa. Soulful singer Charu Semwal will lend her voice to the vibe, setting a perfect tone for the night’s visual symphony.
Guests can also revel in theatrical performances, carnival dancers and immersive displays, ensuring that every corner of the venue hums with celebration. And what’s a festival without feasting? The event’s gourmet spread, inspired by the five elements, promises flavours as dynamic as its décor.
With its mix of style, sound and sensory delight, Euphoria is poised to be Chennai’s showstopper event this Diwali, where fire meets fashion, air meets artistry, and celebration is truly in its element.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
