Brands
ITC Aashirvaad gets fibre in the spotlight
MUMBAI: Looks like India’s finally talking roughage without getting rough around the edges. As part of Rashtriya Poshan Maah 2025, ITC Aashirvaad teamed up with the Institute of Home Economics (Delhi University) to host an engaging seminar on the role of dietary fibre in health.
With digestive health concerns on the rise, recent surveys reveal that over 70 per cent of Indians fall short of daily fibre needs, women more than men. The findings, from Aashirvaad’s multigrain happy tummy survey covering eight lakh respondents, point to an urgent need for dietary awareness as low fibre intake is increasingly linked to obesity, diabetes, and heart disease.
AIIMS dietitian Richa Jaiswal led the expert session, stressing how fibre-rich foods are vital for both prevention and management of non-communicable diseases. “There’s an urgent need to re-emphasise fibre’s role in maintaining gut health,” she said, urging future nutritionists to be champions of awareness.
Reinforcing the brand’s commitment, Aashirvaad Staples and Meals, ITC Ltd. vice president & head of marketing Abhishek Mehrotra, said the initiative aligns with ITC’s ‘Help India eat better’ mission to empower consumers through nutrition education.
Echoing this, ITC Ltd. vice president & head of food sciences Shantanu Das, added that the company continues to focus on science-backed dietary solutions to improve community well-being.
The session wrapped up with a spirited Q&A and a creative inter-college recipe contest, where students reinvented traditional dishes with a nutritious twist, proving that when it comes to better health, the secret really is in the fibre.
Brands
Sharon Pais appointed head of Myntra as Nandita Sinha exits Flipkart group
India’s largest fashion e-commerce platform has a new boss, and a reshuffle rippling across the group
BENGALURU: Myntra has a new leader. Sharon Pais, formerly chief business officer at Myntra and head of Flipkart Fashion, has been appointed head of Myntra effective April 13, succeeding Nandita Sinha, who is leaving the Flipkart group after nearly 13 years.
The change was confirmed in an internal memo from Kalyan Krishnamurthy, group chief executive of Flipkart. “Sharon Pais will lead Myntra and report to me, effective immediately. She has worked closely with the team over the years and understands the business well,” Krishnamurthy wrote. Sinha, who has led Myntra as chief executive since 2022, will stay on in an advisory capacity for the next few months to ensure continuity on key initiatives before her departure.
The reshuffle does not stop at Myntra. With Pais moving up, her former role heading Flipkart Fashion passes to Kapil Thirani, who until now ran the marketplace business. “Kapil Thirani will now lead Flipkart Fashion, reporting to Sakait Chaudhary. This is to ensure all our softline businesses are aligned together. We will initiate the process to identify a successor for the marketplace business,” Krishnamurthy’s note said. Thirani has been with Flipkart for over eight years.
The stakes are considerable. Bengaluru-based Myntra is India’s largest fashion e-commerce platform and one of the most profitable units within the Flipkart ecosystem, which is owned by Walmart. In FY25, Myntra posted revenue from operations of Rs 6,042.7 crore and a profit after tax of Rs 548.3 crore, comfortably ahead of rivals including Amazon Fashion, Reliance’s AJIO, Nykaa Fashion, and Meesho.
Pais inherits a business that is performing well. The question now is whether she can keep it that way in an increasingly crowded and combative market. Her record suggests she knows the terrain. The pressure to prove it starts immediately.
