MAM
TOC deploys Cavalry to rewrite entertainment PR rules
MUMBAI: The chaos of India’s entertainment market has left a gap, stories get lost in noise. Enter Cavalry Media, a full-service entertainment division from The Other Circle (TOC), designed to make headlines that actually stick. This is not about fleeting coverage; it’s about building narratives that linger in the cultural imagination.
Cavalry will focus on high-velocity entertainment ecosystems, including Hindi cinema, OTT platforms, creators, musicians, celebrities, and elite sports. Its approach is clear, replace scattergun PR with carefully targeted campaigns that integrate media strategy, digital IP, data analytics, and brand tie-ups.
TOC founder and CEO Aakanksha Gupta said, “Authentic storytelling is the only currency that lasts. Cavalry scales this philosophy, blending creativity with intelligence to ensure clients don’t just participate in culture, they lead it.”
Cavalry group head of entertainment Prathmesh Chavan added, “The modern audience is too savvy for reactive PR. Every launch, every film, every debut becomes a cultural moment, structured to endure well beyond opening weekend.”
Cavalry offers a 360-degree approach, including influencer campaigns, experiential activations, crisis management, and intellectual property development. The division inherits TOC’s 12-year legacy, boasting collaborations with some of India’s most influential names: Sonam Kapoor, Kalki Koechlin, Bhuvan Bam, Rishabh Pant, Armaan Malik, Abhishek Sharma, Santanu Hazarika, and Upasana Kamineni Konidela.
With Cavalry, TOC is not just making noise; it’s composing a symphony of stories designed to resonate, endure, and lead the conversation.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
