iWorld
Prime Video takes a shot with NBA League Pass debut in India
MUMBAI: Prime Video is dribbling into new territory and it’s nothing but net for basketball fans in India. The streamer has announced the arrival of NBA League Pass as an add-on subscription, marking the first time ever that the NBA’s official live and on-demand service is available through Prime Video in India.
For hoops lovers, this means game time just got a whole lot easier to access and binge. NBA League Pass offers subscribers access to 1,000 plus games per season, including every regular season clash, the NBA All-Star, Playoffs, Conference Finals, and the NBA Finals, along with replays, highlights, and NBA TV at no additional cost. Fans can stream the action live or catch up later no shot clock pressure.
Three subscription options cater to every kind of fan. The standard League Pass, priced at Rs 219 per month, provides access to all games and NBA TV on one device. For superfans who like more flexibility, the League Pass Premium at Rs 329 per month includes NBA TV, offline viewing, streaming on up to three devices, and even an in-arena feed. Meanwhile, the Team Pass at Rs 199 per month is perfect for loyalists who want to follow their favourite team throughout the season.
But the slam dunk doesn’t end there. Prime members will also get access to select marquee games from the NBA 2025–26 regular season as part of their standard Prime Video subscription marking the inaugural season of NBA on Prime.
The season tips off on Saturday, 25 October, with an electrifying opening week doubleheader, the New York Knicks hosting the Boston Celtics at 5am IST, followed by the Minnesota Timberwolves facing off against the Los Angeles Lakers at 7:30am IST.
To set the stage for this new era, Prime Video Sports also unveiled the NBA on Prime Studio, previewed at Amazon MGM Studios in Culver City, California. The launch event brought together top Amazon executives, NBA production talent, and an all-star lineup of basketball legends including Blake Griffin, Dirk Nowitzki, Steve Nash, Udonis Haslem, John Wall, Rudy Gay, Candace Parker, Dwyane Wade, Swin Cash, and Brent Barry, alongside host Taylor Rooks, announcer Ian Eagle, and analysts Stan Van Gundy, Cassidy Hubbarth, and Allie Clifton.
With the NBA’s energy now streaming straight to living rooms, Prime Video is setting up for a fast break into India’s growing sports entertainment space, one where fans can skip the highlights and go straight for the full-court experience.
Because this season, Prime Video isn’t just delivering shows, it’s delivering showtime.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
