Brands
Fortune serves up flavour with Bhojan Bahini
MUMBAI: Talk about a power play in the kitchen! Fortune, India’s leading edible oil brand from AWL Agri Business Ltd., has bowled Bengal over with its new regional campaign, Bhojan Bahini (Food Force,) a cinematic tribute to the state’s eternal love affair with food.
Premiering on 28 October, the campaign brings together two of Bengal’s biggest icons, cricket legend Sourav Ganguly and actor Abir Chatterjee, in a deliciously entertaining film that blends humour, drama and nostalgia. Playing the witty “Food Police”, the duo set out on a flavourful mission to uncover the secret behind the perfect Bengali meal. The answer? Fortune’s unbeatable No.1 jodi, Mustard Oil and Soyabean Oil.
Packed with the sizzling sounds of luchis and the mouth-watering aroma of kosha mangsho, Bhojan Bahini celebrates authenticity in every drop. The film’s core message, “choose quality over compromise,” reminds viewers that the essence of great taste lies in trusted ingredients, and for Bengal, that means Fortune.
Commenting on the campaign, AWL Agri Business Ltd. joint president sales & marketing Mukesh Mishra said, “With Bhojan Bahini, we’re celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality.”
Vibrant, witty and packed with flavour, the campaign goes beyond entertainment to strike an emotional chord, reminding Bengali homes that tradition and taste truly go hand in hand. With Bhojan Bahini, Fortune once again proves why it remains the undisputed leader on Bengal’s dining tables.
Brands
Reema Kundnani joins Reliance as cmo of Jio World Centre
Kundnani steps in to shape Jio World Centre as a global hub of culture, business and experiences
MUMBAI: Reema Kundnani has joined Reliance industries limited as chief marketing officer at Jio World Centre, stepping into a role brimming with ambition and opportunity.
Sharing her excitement, Kundnani said, “At Reliance, the philosophy is simple — growth is life. It’s about continuous progress that is inclusive and nation-building.”
The Jio World Centre is no ordinary workplace. It is a vibrant hub where culture, retail, real estate, hospitality and business come together in perfect harmony. The platform includes Dhirubhai Ambani Square, Nita Mukesh Ambani Cultural Centre, Jio World Convention Centre, Jio World Drive, Jio World Garden, Jio World Plaza and Bay Club, with future plans for Jio World Residences, The Clubhouse and Jio World Offices.
Kundnani added, “After a meaningful pause, stepping into this role feels energising and deeply aligned. What excites me most is shaping the narrative of a truly global Indian destination, building brand equity and stakeholder value along the way.”
Her career path reflects a blend of luxury, real estate and marketing expertise. Kundnani spent over four years at Brookfield Properties in various senior roles, led marketing and luxury residential sales at Oberoi Realty for a decade, and has been on advisory boards for Sell.Do and Kylas. She has also held senior positions at Tech Mahindra and Oracle, bringing a wealth of experience to her new role.
With Kundnani at the helm, Jio World Centre looks set to not only showcase India’s best but also tell a global story, where culture, commerce and community intersect.
