Brands
Rannvijay shifts gears with Madcap Luxe lunch
MUMBAI: Fasten your seatbelts, luxury just hit the fast lane. Rannvijay Singha, along with co-founders Arvind Balan and Rohit Jha, has launched Madcap Luxe Travel Experiences, India’s first cultural powerhouse that merges motorsport, heritage, and high-end adventure into one roaring movement.
Born from the thrill of the open road, Madcap Luxe redefines travel as an emotion rather than an itinerary. The brand blends self-drive expeditions with world-class hospitality, taking travellers from private F1 paddocks and Dakar rally zones to royal palaces and Michelin-starred dining tables, all wrapped in an unmistakable spirit of Indian luxury.
“Madcap Luxe is not about itineraries, it’s about emotion engineered,” says Rannvijay Singha. “It’s for those who live boldly and want to drive their own legend.”
The venture also introduces a second vertical, Madcap Lifestyle & Adventure IPs, with its debut property, Blackout 40, India’s first 40-hour non-stop biker festival in the deserts of Rajasthan. Designed as an immersive cultural celebration, it unites bikers, artists, and adventurers in a heady mix of music, craftsmanship and desert soul.
“We are creating formats that go beyond festivals, these are cultural movements,” says Arvind Balan. “Blackout 40 celebrates India’s roots and modern identity in one frame.”
Powered by experiential marketing giant Maxperience, the creative force behind 500 plus campaigns for Porsche, Hyundai, and Royal Enfield, Madcap Luxe is positioning itself as a global experiential brand built in India for the world.
The 2026 global luxe drive calendar revs up the experience with curated international expeditions, from the Saudi Grand Drive – Dakar Edition to the Grand American Drive – Route 66 Centennial Edition. With its bespoke “Curate Your Own” journeys and “Rare Experiences” offering everything from F1 laps at Monza to desert glamping in Arabia, Madcap Luxe is redefining how India travels, where adrenaline meets elegance, and every mile tells a story.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
