Brands
Jonty Rhodes dives into startup TV arena
MUMBAI: From diving for catches to diving into deals, Jonty Rhodes is set to make a different kind of pitch, this time, on Indian television. The legendary South African cricketer and global sports icon will appear on Ideabaaz, India’s first media-integrated startup reality show, airing November 8 at 6:30 pm and 11 pm on Zee TV and Zee5.
In a never-before-seen avatar, Rhodes joins UpUrFit co-founders Munish Vig and Vikram Gunjal to pitch their sports wellness brand to the Titans, Ideabaaz’s panel of investors. The show, conceptualised by Jeet Wagh and Sagoon Wagh, is designed to democratise startup funding by bringing entrepreneurs from across India, especially from tier II and III cities, face-to-face with investors, all within a high-energy television format.
UpUrFit, co-founded in 2023, is fast carving out its space in India’s USD 40 billion sports wellness market. With a focus on performance, recovery, and hygiene products made from clean, effective ingredients, the brand is backed by Rhodes himself. Currently, it is raising a USD 0.5 million funding round, already 50 per cent subscribed, with participation from the IIM Calcutta syndicate and other major investors. As of October, the brand boasts an ARR of Rs 40 million and a 50 per cent QoQ growth rate.
Sharing his excitement, Rhodes said, “Pitching on Ideabaaz was a whole new ballgame for me. Usually, I’m diving for catches, not catching investors’ attention. It was exciting to share UpUrFit’s vision on a platform that celebrates innovation and passion. As an athlete and entrepreneur, I’ve always believed in fitness that’s real and relatable, and that’s exactly what UpUrFit stands for.”
Of course, the ever-energetic Rhodes couldn’t resist adding a bit of his signature flair, showing off some fielding magic on set, much to the delight of the Titans and the audience. The episode promises a blend of business, banter, and boundless energy, as Jonty and the UpUrFit team bring the spirit of sport to the startup arena.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
