Brands
Prega News ropes in Srabanti Chatterjee as West Bengal brand ambassador
MUMBAI: Prega News has signed on Bengali actor Srabanti Chatterjee as the face of the brand in West Bengal. The Mankind Pharma-owned entity made the announcement on the occasion of International Women’s Day. With this collaboration, the brand also aims to intensify its reach and regional connection in the eastern state.
Besides working in films, Chatterjee has also been a part of many television reality shows as host and judge. The main objective behind the partnership is to drive visibility for Prega News and its efforts to reach the masses in West Bengal.
Ahead of International Women’s day, the brand also launched a new campaign #SheIsCompleteInHerself, emphasising and highlighting the sensitive issue of infertility that exists among women.
Srabanti Chatterjee said, “ Somehow I believe that nothing is a coincidence in life…it is so wonderful to be associated with a brand like PregaNews which has always chosen to challenge issues faced by women and has always been a harbinger of good news to women in particular and everyone in general.”
Mankind Pharma general manager sales & marketing Joy Chatterjee said, “We are delighted to have Srabanti Chatterjee on board for this association as she has a mass fan following in the region. We are quite optimistic that with this partnership, our brand will further grow in the market, and people will become more aware of using Prega news.”
Last year, the brand collaborated with actress Anushka Sharma to bring forth the powerful message of the strength of motherhood.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
