MAM
Crackle Technologies raises $1.7 mn to revolutionise Adtech with AI solutions
Mumbai: Singapore-based Crackle Technologies has raised a $1.7M pre-seed round to build AI-based products to help publishers maximise their adtech earnings. The round was led by We Founder Circle & AC Ventures. Other investors that participated include founders of Impetus Technologies, Sunicon Ventures, Global DeVC and Misfits Capital. Importantly, founders of prominent publishers like Ludo King and others have bestowed their faith in the Crackle team and their product offering by joining as investors.
The funding will be deployed to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news, and OTTs (by addressing key pain points including low fill rates, ad viewability and eCPMs). Crackle’s proprietary tech applies advanced data analytics and predictive modeling to optimise publisher’s ad revenue, automate workflows, and deliver exceptional user experiences.
Crackle is founded by three ex-Google executives, Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi, who have a combined experience of 18 years in the publisher monetisation industry. In their professional experience, they managed billions of dollars in ad tech revenue and helped multiple publishers scale their ads monetisation 10x by introducing several industry-first innovations. Crackle’s mission is to enable publishers to maximise their earning potential and build sustainable businesses.
Commenting on the investment, WFC founder & CEO Neeraj Tyagi stated, “Publisher business models are challenged due to factors including ad blockers, privacy regulations, and the dominance of major tech platforms. Crackle’s proprietary tech addresses these challenges head-on, helping publishers scale monetisation and build sustainable business.”
One of the other investors, Apurva Chamaria added, “I’ve known the Crackle team for years and have been consistently impressed by their passion, vision, and ability to execute. Their adtech offerings have already started adding significant value to publishers and I’m thrilled to support their growth and expansion.”
Crackle co-founder Jaivir expressed his gratitude towards the investors for their trust and support, he added, “This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all.”
Since its launch in 2023 Crackle has gained significant traction and its unique approach has already started to generate significant returns for publishers impacted by lower monetisation and the dominance of major tech platforms.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
