MAM
CEO Priya Jayaraman exits Saatchi & Saatchi Propagate
NEW DELHI: Saatchi & Saatchi Propagate CEO Priya Jayaraman has moved on, the agency said in a statement on Thursday.
Jayaraman was the founder of Propagate (erstwhile Propaganda India), which was later acquired by the Publicis Groupe and merged with L&K Saatchi & Saatchi (LKSS) in 2019 and rechristened Saatchi & Saatchi Propagate.
It's been a decade of a journey of creating a digital agency from inception and seeing it through to becoming a part of a global entity," said Jayaraman. "I feel blessed and humbled to have met such fabulous colleagues who built their careers here, of many clients who trusted their journey with us."
She will be replaced by Charles Victor, who has been elevated to chief operating officer. Victor has been with LKSS for 15 years, working across creative, mainline and digital. In his new role, he will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the executive director of LKSS. He will report to managing director LKSS Paritosh Srivastava.
“Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent,” said Srivastava.
Saatchi & Saatchi Propagate has also appointed Sabah Iqbal as SVP and head. She will report to Victor and joins the agency from Digitas, where she was SVP – west and south.
The full-service digital agency boasts a roster of high-profile clients, such as MaxLife Insurance, Max Group, Scripbox, Practo, ESPN CricInfo, Embassy Springs, Revlon, Dailyhunt among others.
AD Agencies
WPP and Ogilvy top the global charts as India joins the creative elite: Warc rankings
A record five-year streak for Ogilvy while India secures a top five global spot
MUMBAI: The global advertising world has a familiar king, but a new powerhouse is gatecrashing the palace. In the latest Warc Creative 100 rankings, the industry’s definitive audit of excellence, WPP has once again been crowned the top holding company. Not to be outdone, its crown jewel, Ogilvy, has secured the top network spot for a staggering fifth consecutive year.
It is a “five-peat” that proves Ogilvy’s creative engine is not just running but purring. While many networks rely on one or two superstar offices to carry the load, Ogilvy’s dominance is a team effort across the globe. Hot on their heels is sister agency VML, which took the silver medal for networks, ensuring a WPP clean sweep at the very top of the podium.
The biggest noise, however, is coming from the East. India has officially vaulted into the top five most creative nations on Earth. Once viewed primarily as a back-office for production, the country is now a front-row leader in imagination. Driven by the brilliance of agencies like Ogilvy Mumbai and Leo Burnett India, the nation is proving that its work does more than just look good on a trophy shelf. In a market where every rupee must work twice as hard, Indian campaigns are blending high-concept artistry with ruthless commercial effectiveness.
The individual accolades saw Heineken toast to success as the top brand, finally knocking Apple off its perch. Unilever remains the world’s most awarded advertiser, proving that big business can still have a big heart through its work for Dove and Vaseline.
The title of the world’s most creative campaign went to Publicis Conseil Paris for their AXA “Three Words” initiative. By subtly adding “and domestic violence” to insurance policies to provide immediate relocation cover, the agency proved that the best advertising doesn’t just sell a service, it provides one.
The 2026 rankings also signal a shift in the industry’s DNA. The era of boring business-to-business marketing is dead, with B2B campaigns cracking the top ten for the first time. Meanwhile, artificial intelligence has moved past the gimmick stage. The winners this year used tech not for the sake of a trend, but to drive genuine human emotion.
Whether it is Paris providing a safety net for the vulnerable or India redefining the global creative order, the message from this year’s Warc rankings is clear. The best work in the world is no longer just about catching the eye, it is about changing the world.
